Social influence is the process whereby one person’s behavior is affected by the words or actions of others” (Bernstein, Penner, Clarke-Stewart & Roy, 2012). There are many different people famous and from many different backgrounds that have social influence on many. Whether they have a positive or negative influence on other. For an example there have been many different murderous killing after high profile mass shootings. As I think of ways people are influenced what comes to mind is this year presidential election. The candidates are counting on their and the people who are endorsing them to have some social influence on the people they are trying to get to vote for them. The candidates from both parties bring out the most influential people young and old to speak to the masses and try to convince them their candidate is the best choice for president. …show more content…
Corporations use athletes, models, actors, actresses, singers, and rappers to sale their products. People buy the product because they like the person endorsing it. For an example Beats headphones by Dr. Dre used Lebron James, Colin Kaepernick, Cam Newton, Serena Williams, Michael Phelps and others to endorse his product and doing so has made him a very rich man. The product is of good quality and people love them even
The Electoral College requires a presidential candidate to have trans-regional appeal. Trans-regional appeal is when a presidential candidate tries to appeal to all or more than one region. No region has enough electoral votes to elect a president. For example, “So a solid regional favorite, such as Romney was in the South, has no incentive to campaign heavily in those states, for he gains no electoral votes by increasing his popularity in states that he knows he will.” The Electoral College makes it so that presidential candidates have to campaign in more than one region to get more support.
The first political socialization i 'm going to talk about that I applies to me is family. The ways that family affects my political socialization are through members of family like my uncle and my dad. These individuals have influenced me through their jobs and the way they carry themselves, for example my dad owns his own restaurant and is a successful hard working person. I idolize my dad and hope to one day become even more successful than him and own my own business.
Political ads are a way to persuade you to vote for one political party or the other. Every 4 years, there is an election between democrats and republicans that will help decide the next president of the United States. These campaigns between the democrats and the republicans are the strategies candidates use to win your vote. During the election season, there is many speeches made by both the people who are running for president. Debates between the two sides can sway your vote to one side or the other depending on what the candidates say.
Presidential Election Being liked by the whole nation and having more total votes than any one else running doesn’t necessarily mean you will become president. You could be winning the American vote but not win the presidential election. Creating a chance for the loser in total votes to actually win the election. It is not impossible to not win the peoples vote but win the election. In fact, 4 out of the last 56 elections have had the outcome go towards the loser in votes but just won the right electoral votes.
Subsequently, the celebrities that are symbols for these products become a product in themselves. In some cases, we buy products purely because a celebrity has worn it, endorsed it, or has been associated with it in another type of way. A consumer’s inclination towards materializing a lifestyle of a celebrity leads to the merging of the corporate and the self. This is extremely prevalent with the Kardashian family. The Kardashian family became celebrities through their reality television show Keeping Up with the Kardashians.
The marketing and advertising executives control the innovative aspects of these ads and endorsements to celebrities, so they can help form an image for Nike
Guadalupe Olivares 10/01/14 The Process of Political Socialization The process of political socialization is what happens throughout a person’s life can influence their political ideology. There have been three main factors that have been major influences on my political ideology. These three factors are schools, peers, and mass media.
Sports marketing does not limit to the most famous sports people. Many sports celebrities endorse products and services to the regional markets. This is done at the local level, for restaurants, dealerships for automobile and other local
According to Baran (2012) mass communication can be defined as “the process of creating shared meaning between the mass media and their audiences.” This essay aims to discuss the degree to which we are shaped by our interaction with the media. In order to achieve the aforementioned aim of this essay I will focus on the following: limited-effects theory, two-step flow theory, attitude change theory and agenda setting. The limited effects theory sets out that media influence is based on individual and social characteristics.
NIKE “Just do it” Campaign. Introduction: Nike, Inc. is a top supplier and advertiser of sportswear and supplies. The American maker was established on Jan 25, 1964 as Blue Ribbon Sports. In 1978, the new Nike, Inc. was fabricated under the name of Nike. The world's No. 1 shoemaker outlines and exchanges shoes for a variety of sports.
In 2007, CNN stated a word “Youtube-ification of politics” prepared for the U.S. Presidential Primaries (Youtube and Policits). However, the impact of social media on politics can be either positive or negative. Social media can have a positive impact on politics when it is used properly. As people mentioned that social media is a free platform for sharing information, a tool of freedom and empowerment and a door of equality.
In endorsement fees, Michael Jordan made about 40 million dollars a year from companies like Nike, McDonald's, Hanes and General Mills. This made him one of the top celebrity endorsers ever (Kambitsis et al., 2002: 156). Nonetheless, it is argued that Jordan, to secure major product endorsements targeted to a broad audience, was a part in defeating racial barriers (Ruihley et al., 2010: 135). 2.3.2.2Negatively effective cases Along with Michael Jordan, Tiger Woods signed endorsement contracts worth $70 million or more with American Express, Nike, etc.
Let’s start this paper by defining what identity politics are. Identity politics are political arguments that focus on the interests and perspectives of groups with which people identify, meaning people who vote or don’t vote based on their similarity or lack of similarity with the candidate. Examples of this includes the religion, race, gender or social class of the person who is nominated for the election. As we will see in the next few pages, identity politics play a big part in the results of a presidential election, a big example of this is the never before seen percentage of black voters who voted for a candidate, a whopping 96% of black voters voted for Barack Obama in the 2008 elections, there hasn’t been a single candidate who’s ever even come close to those numbers with only
Up to now we have fully understood the concept of celebrity endorsement, the criteria that are required by celebrities to influence the attitudes and behaviors of consumers in a favorable wat to persuade their final purchase intentions. In this section, we will have a look the different advantages and disadvantages that it may have for a company. Advantages One of the major advantages of using celebrity in advertising is that, it persuades the purchase intention of consumers. Many consumers bear in mind the fact that if their idol is using this product, it is imperative for them to buy this specific product so that they have a resemblance (Barnes 2011). In television show of sex in the city, there is the actress Sarah Jessica, since many women