ipl-logo

Social Information Processing Theory: Media Equation Theory

1802 Words8 Pages

Social information processing theory explains online information and was developed in 1992 by Joseph Waither (Asemah, 2011). Social information processing theory is an interpersonal communication theory which suggests that online interpersonal relationship development might require more time to develop than face-to-face relationships, but when developed, it has the same influence as face-to-face communication. This means, the more students use social media, the more they influence their disposition to studies, given the fact that friends from social media will begin to exert influence on each other.
2.2.2 Media Equation Theory
Media equation theory, as noted by Griffin (2000), cited in Asemah and Edegoh (2012) was propounded by Byron Reeves and Clifford Nass. The theory proposes that media are equal to real life and that electronic media in particular are being given human attributes. In most cases, people talk to computer as if they were talking to human beings. More so, in most cases, you talk to your television as if you are discussing with human beings, hence you talk to television sets as if you are discussing with people. That is, people have personalised the media of mass communication to the extent that they now see them, just the way they see human beings. Thus, Griffin (2000), cited in Asemah and Edegoh (2012) notes that media are equal to real life. He further noted that what Reeves and Nass’s equation suggests is that we respond to communication media as if they

Show More
Related

  • Outrage Industry: A Summary

    763 Words  | 4 Pages

    Within the media industry, more ratings equal a higher profit. The research methods that Sobieraj and Berry use within their argument are quantitative and qulalitative. In chapter two, titled « Mapping Outrage in Blogs, Talk Radio,

    Read More

  • Why I Just Asked My Students To Put Their Laptops Away Analysis

    644 Words  | 3 Pages

    The main objectives in chapter 9 include the ways media attempt to influence people’s attitudes, beliefs, and/or behavior, ways media technology can be disruptive and have adverse effects on behavior, the positive and negative influences of certain kinds of media, such as advertisements or reality television programs, on self-image. Even though media is a great outlet, media has changed our generation causing effects on self-image and human interactions. Because of its pervasiveness in American culture, the media affects people in both obvious and subtle ways. Modern media comes in many different formats, including newspapers, magazines, television, social media, etc.

    Read More

  • Glee: Influence The Role Of Culture In The Media

    1794 Words  | 8 Pages

    Introduction In our current society, the media is a very powerful medium which cultivates the way the society thinks and behaves. At this stage of the political economy, the intellectual mode of production is largely made through the media industry. Aspects such as Hollywood, television and movies, they frame and direct our thinkings and values towards the direction as they desire.

    Read More

  • Kardashians Research Paper

    1003 Words  | 5 Pages

    The focus of his research and academic publishings was Media; what it can be used for, how it can be used, and effects that are a result of using media (Pelkey “Media and Ideology 1”). McLuhan theorized that the medium used to promote a message affects the way in which the message is perceived, coining the phrase “the medium is the message”. “The medium is the message because it is the medium that shapes and controls the scale and form of human association and action. For the ‘message’ of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs” (Pelkey “Media and Ideology 1”). If a product is advertised on the radio, the perception listeners have will be different from the perception of those who see the same product on a television advertisement.

    Read More

  • Cognitive Theory And Socio-Cultural Theory

    1443 Words  | 6 Pages

    Student Name: Yan Wang Theory Critique between Cognitive Theory and Socio-cultural Theory For this assignment, I have selected two theories, cognitive theory and socio-cultural theory, to compare and contrast for further understanding children development and both theories’ implication in current education. Cognitive theory studies how people think, what’s going on within people’s mind. Social-cultural theory studies how the society, the culture, other people or external environment impact individual development. This paper would firstly respectively demonstrate both theories’ basic philosophy, representative persons and their claims.

    Read More

  • Limited Effect Theory Of Mass Communication

    862 Words  | 4 Pages

    According to Baran (2012) mass communication can be defined as “the process of creating shared meaning between the mass media and their audiences.” This essay aims to discuss the degree to which we are shaped by our interaction with the media. In order to achieve the aforementioned aim of this essay I will focus on the following: limited-effects theory, two-step flow theory, attitude change theory and agenda setting. The limited effects theory sets out that media influence is based on individual and social characteristics.

    Read More

  • Argumentative Impact Of Social Media On Society

    995 Words  | 4 Pages

    Social Media is Deterrent to the Progression to Humanity Social media is a term used to depict the connection between groups or people in which they create, share, and here and there trade thoughts over the internet and in virtual groups. The impact of social networks on youngsters is huge. Social media have increased astonishing overall development and prominence which has prompted to drawing in consideration from assortment of researchers comprehensively. In spite of the fact that with time all eras has come to grasp the progressions social network has realized, teenagers and youthful adults are the most aficionado users of these sites (Taylor).

    Read More

  • Essay On Social Isolation

    863 Words  | 4 Pages

    People whom are on Social Media are twice as likely to feel isolated. As the internet has grown people are seeing it in different light. The name “Social Media” was give as these sites were to bring people together and make them more included in today’s society. Experts on the topic say that in certain areas it’s quite helpful, while others argue how it’s keeping the younger generation away from face to face socializing and making them far more isolated. People feel more inclined to share opinions about SM because of its high impact on today’s online age.

    Read More

  • Negative Effects Of Social Media On Education

    1322 Words  | 6 Pages

    Social media are a websites and applications that enables a person to create and share a content. A person can also interact with someone like family, friends, loved ones all around the world. It deals with the sites that a person uses in order for them to have a communication. It has some negative outcomes that has a aggressive feelings, aggressive thoughts, and aggressive behavior. Social networking describes the phenomena found in, participatory and self-expressive websites such as Facebook, Twitter, My space, and Youtube.

    Read More

  • Role Of Mass Media As An Agent Of Socialization

    892 Words  | 4 Pages

    In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives.

    Read More

  • Influence Of Media On Society

    998 Words  | 4 Pages

    Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.

    Read More

  • Uses And Gratification Theory: Literature Review And Critical Theory

    925 Words  | 4 Pages

    The theory explains “how individuals use mass communication to gratify their needs” (Burgeon, Hunsaker and Dawson, 1994, cited in Udende and Azeez, 2010, p. 34). The theory holds that “people influence the effects that mass media have on them” (Anaeto et al, 2008 cited in Edegoh, Asemah and Nwammuo, 2013, p. 23). The assumption of the theory is that people are not just passive receivers of media messages; rather, they actively influence the message effects. Media audience selectively choose, attend to, perceive and retain media offerings on the basis of their needs, beliefs, etc., thus, “there are as many reasons for using the media as there are media users”

    Read More

  • Thesis: The Effects Of Social Media On College Students

    1645 Words  | 7 Pages

    Thesis The Effects of Social Media on College and University Students Introduction Social media is a form of electronic communication which facilitates interaction based on certain interests and characteristics. The social networking sites are gaining a lot of popularity these days with almost all of the educated youth using one or the other such site. Thousands of people join social media networking sites to keep in touch with their friends and family members, According to Boyd and Ellison "people use social media sites such as Face book, Twitter, MySpace to create and sustain relationship with others"(1). Moreover, social networking sites are created to allow individual to communicate with others who share similar interests, information and friends.

    Read More

  • Essay On Effects Of Social Media On Students

    1007 Words  | 5 Pages

    With the benefits of social media, it plays a big part in the students’ everyday lives. In using this, it allows people to be updated every day with regards to what is happening in their surroundings. Most of the students use social media for academic purposes, for instance, to be able to interact or communicate with their classmates and teachers with regards to the activities and tasks that have given to them. People, in general,

    Read More

  • Disadvantages Of Social Media Essay

    832 Words  | 4 Pages

    Twenty-first century learners spend a lot of free time online. They use it extensively to get global access. It becomes a raging craze for everyone nowadays. Although social media may have change the world for the better, it may also cause distraction to students, it changes the way they interact with others and it causes psychological changes or other health problems. It is quite obvious that using social media has its benefits.

    Read More

More about Social Information Processing Theory: Media Equation Theory

Open Document