Social Issues In Marketing

However, there are really issues to a certain extent in such SEs, for instance, business issues, sustainability, low payout to employees, market issues, such as improper market placing, logistical hurdles, tax exemption, capital funding, investor issues, and so on that should be addressed by the management or leaders to offer a massive opportunities to address the topics of social mission or goals. IV. DIFFERENCES IN GENDER AFFECT THEIR PERCEPTION OF COMPANIES

Many studies show that managers and marketers yet to find the remedy that can trigger consumers for their products or services. However, many marketing studies revolving around consumers’ buying patterns and perceptions about the business revealed that women set their sights more

Still, due to various factors, such as economics, social attitudes, gender and race differences, and other unknown variables, it is difficult for researchers to conclude the unanimous decisions [8]. However, there are certain variables, such as product quality, company reputation, word-of-mouth from existing customers, and price, which can be identified through surveys that affect the people's willingness to buy products/services from certain companies

On a casual glance, irrespective of the nature and scope of the business, according to research, it is becoming evident that 85% of the trade takes place due to the word-of-mouth (referrals) [11]. Thanks to the firsthand experience or feedbacks by the relatives or friends, people go for the popular products, which in line aid business to grow on the higher end of the scale. Against this concept, by reason of negative word-of-mouth publicity about the company or products, business can go pear-shaped as well [11]. From the other side, pricing also plays a key role in affecting the buying decisions of the societies. For example, developing nations or poor people may hunt for companies in grey markets or products with lower tag price. They even seek social enterprises to have products at lower cost [13]. Oppositely, rich people may afford to pay extra for the desired goods or services from the specific company. However, relative prices also have a big part in changing the buying decisions of the people