Social Issues In Print Media

Campaigns of social issues in Print Media & Youth

Abhijeet Subhash Bhandarkar*

Abstract

The print media has multi functional roles to play. The print media can be a link between the policy makers, bureaucracy and farmers. It can play the role of providing scientific knowledge, imparting adult education and promoting social awareness and development. Print media can disseminate information and knowledge about various issues of social concern i.e. health, sanitation, Education, development plans and the programmes and policies of the government for poverty alleviation, credit and land reforms. They cover the subjects like success story of a farmer, problems faced in marketing of agricultural produce, social superstitions and taboos inhibiting

The vast majority of print media refers to the publications that sell advertising space to raise revenue. Most print media, with the exception of magazines and journals are local or national, while many magazines are international. A complete catalogue of print media should also include yearbooks and presentations of events and programs.

Social Campaign.

Campaign is trying to get something done. When someone in politics is running for a political office that is called a campaign. Sometimes, a series of advertisements can be referred to as an "advertising campaign". A "blood drive", when the Red Cross or a hospital asks people to give blood, is also a campaign. A campaign usually involves groups of people following a plan and working together in different ways to get what they want. A series of coordinated activities, such as public speaking and demonstrating, designed to achieve a social, political, or commercial goal is also a campaign.

The Campaign communication Strategy is divided into four phases, each with specific communication objectives. It clearly defines,

„The audience receiving the information (the

In India, corruption takes the form of bribes, tax evasion, exchange controls, etc.

A 2005 study done by Transparency International (TI) India found that more than 50% had firsthand experience of paying bribe or peddling influence to get a job done in a public office. The chief economic consequences of corruption are the loss to the exchequer, an unhealthy climate for investment and an increase in the cost of government-subsidised services. Mainly corruption is observed in some basic services provided by the government, like education, healthcare, judiciary, police, etc.

Corruption is a significant and pervasive issue throughout the world and India is high on the list of countries adversely impacted by it. Most recently, the revolutionary movement, rated one of the “Top 10 News Stories of 2011″ by Time magazine, led by Anna Hazare via a series of continuous demonstrations has fuelled the urgency of having a strong legislation with enforcement to abolish endemic political