Social Judgement Theory: The Art Of Persuasion

The three modes of persuasion are ethos, pathos, and logos. Ethos, pathos, and logos are used by individuals who desire to persuade an audience with a particular argument or claim. Persuasion techniques are often used by political figures, sales people, entrepreneurs, and just about anyone trying to persuade a target audience through emotions, character, and logic. The ad, I Am One, shows how these vehicles of persuasion are presented and used; rhetorical strategies like tone, attitude, and non-rhetorical strategies related, patriotism and history references.

Social psychology is essentially the study of how human beings interact, behave and think around others. It is rooted in explaining the various different experiences we face each day in our social lives. Nowadays, film-makers try to depict these psychological phenomena in their movies to make them realistic. One such movie stars Emma Stone, an Oscar winner playing the role of Olive in the film “Easy A”. The film in short describes the high school life of a chaste girl, Olive, who conforms to peer pressure and starts lying about her sexual behavior in order to maintain a certain reputation as well as to help out her troubled friends. This eventually leads her to challenge her self concepts to extreme levels, causing her to either liberate herself from the façade she created or sink into the role. Easy A describes many genuine psychological phenomena and I am going to focus on three of them; Cognitive dissonance theory, how societal and cultural norms dictate our attitudes and thoughts, and different ways of persuasion.

Persuasion has been used to not change the minds of people, but rather to make them . “Ethos, pathos, and logos are frequently used in the Declaration of Independence,” (Root). Historical figures have used the rhetorical technique of persuasion to change the path that history takes. In the 1770’s, the Declaration of Independence was signed to show that the America’s separated themselves from the Great Britains. “That they are absolved from all allegiance to the British Crown, and that all political connection between them and the state of Great Britain is and ought to be totally Dissolved,” (pg 115 line 19). In the Declaration of Independence, by Thomas Jefferson, he uses three of the major rhetorical techniques of persuasion such as: pathos, which is the appeal to emotion, logos, the appeal to logic, and ethos, the appeal to ethics.

The Elaboration Likelihood Model was established in 1980s by John Cacioppo and Richard E. Petty. ELM is one of the most influential and important theory of persuasion. This approach explains how attitudes are shaped, changed when the process of persuasion is taking place, i.e. what level of elaboration arises during receiving the persuasive message by the recipient.

In Shakespeare’s, Julius Caesar, he portrays the conflict man vs self by informing people that it is human nature to make decisions based on other people’s points of view. He does this by using rhetoric, logos, and pathos to make one character or group persuaded by a single person or multiple people. Persuasion is used throughout the novel to entice a character to agree with another character. For example, Brutus does not want to kill Caesar, even though he does not want him to become king, but his other friends attempt to persuade him into believing that murdering one of his closest comrades is a good idea. Brutus tries to convince the conspirators why killing Caesar is wrong as well. Also, the fickle Roman Public are easily induced by people of higher power’s ideas. Such as, Brutus and Antony’s funeral speeches. Caesar also tries to tell Antony that Cassius is most certainly dangerous because he is always plotting something, and he thinks too much. This ends up foreshadowing for events later in the tragedy. Shakespeare wants us to know that the way we portray ourselves is not the way other individuals see us.

The fast food industry abuses the fact of animals not having the same right as humans. Factory farming mistreat many animals such as calves by taking them away from their mothers and leaving them all alone. According to “9 Fact About Factory Farming That Will Break Your Heart” from Huffpost states, “ The calves are also kept in near or total darkness and suffered from forced anemia, for no reason other than to keep their flesh pale and attractive.” This shows that workers didn’t care about calves by leaving them suffering in darkness and not being feed well which forced them to have anemia. If workers at factoring farming cared about these animals they wouldn’t treat them like this. They abuse the animals by kicking them , leave them alone,

A theory presented by Parrillo, is the theory of the socialization process where individuals are heavily molded by the beliefs of those around them, resulting in the individual carrying on prejudiced beliefs. Parrillo defines, “in the socialization process individuals acquire the values, attitudes,

Personalities differ and everyone has his unique beliefs and thoughts. However, as life goes on, we go through many life situations and encounter different beliefs and opinions. Eventually, some of the thoughts that we have got used to become useless due to its replacement with more persuasive ones. Persuasion does not come out of the blue. Persuasion comes from the deep understanding of the issue and its consequences and the effective procedure you use to present a certain issue or topic. Leonard was curious to study the system of the stuff on Earth. Consequently, she has been investigating the environmental impacts of stuff, trying to call for an action for safer future. ("Annie Leonard"). Then, that project was presented

Every day, persuasion is used, whether it be to get a raise, convince someone to extend a deadline, or even to get the last piece of food. This persuasion is most evident in Shakespeare's Julius Caesar, specifically with the character Antony. Through a series of lectures and speeches, he manages to accomplish his main goal of getting the plebeians and other Romans to believe his points. Antony does this through rhetorical talent, by using ethos (ethics), pathos (emotion), and logos (logic) to persuade the crowd to his own way of thinking without arguing against his adversaries. (thesis statement?)

What we eat affects not only us, but the animals, and the world. After learning the truth about where and how our meat and food products are prepared and the effects they cause on our bodies, I was shocked and disgusted. As a society, we can make a few small changes that will have a big and healthy impact on the world and how we live.

The more cunning sides of rhetoric have coined a negative reputation for the art of persuasion, which has been relegated as the manipulation of politicians in modern society. However, the tools that rhetoric provides have also granted leaders a medium in which they may guide their flock effectively and a form of higher communication where arguments can be proposed without violence – precisely what the very pillars of society are constructed upon. Although the essence of persuasion lies in manipulation, the principles of argument use the instruments of language for the better of society. Evidence of rhetoric shaping nations and society and examples from historical events indicate the value of rhetoric as a learning standard for students in high school education.

Each year numerous amount of people become a social media user. The eMarketer website estimated that by 2019 “there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017” (1). A great deal of those users utilizes social media to communicate their opinion to other users; as a matter of fact, these users might change their perspective a certain person might have on a topic. Social media is a marketing tool, therefore people utilize those social media platforms to pursue, and even manipulate the public to think in a certain way; hence, why social media can influence the public opinion.

Picture the idyllic scene, you know the one I mean: grinning cows grazing on a grassy expanse of land, prancing about and mooing to their heart 's content. What about the scene in which a mother sets down two cold, healthy glasses of milk for her children to drink and they proceed to consume the delicious refreshment in mere seconds, leaving nothing but an adorable, frothy moustache above their top lip. Unbeknownst to this mother, and the 93% of Great Britain who drink cow’s milk, she has just handed her children a glass teeming with hormones, steroids, pesticides, and antibiotics.

About sixty years ago, Fetinger studied social psychology and how determinants of attitude, causes effects of disagreement among people and other important processes. Festinger proposed that cognitions of this theory can be relevant or irrelevant to one another. Further, the magnitude in which, the person 's cognitions depends on the importance of cognitions that are consonant and dissonant. To elaborate, dissonance

This chapter shows and discusses the theories, the theoretical paradigm, the conceptual framework and the operational definition that will be utilized in this research. The study will be assimilating the following theories: Elaboration likelihood model (Petty & Cacippo, 1986); hierarchy of advertising effects model (Thorson et al., 1992) and; music theory (synthesis).