Social Media Addiction

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INTRODUCTION Social media refers to applications and websites that enable users to create and share content in the form of text, photos, audio and videos. Examples of social media platforms include Facebook, Twitter and Instagram. As technology has drastically improved over the years, so has the usage of social media. The rise of social media has also affected aspects of life from politics to news consumption and “even people’s level of stress” (Perrin). Social media features many benefits from convenience to better networking. However, some scholars warn of the possibility of addiction to social media. They believe that it may lead to “socially negative consequences such as social isolation, erosion of social cohesion” (Baek, Young and Jang 512). Social media is part and parcel of everyday life nowadays, and therefore the danger of addiction is imminent. Addiction affects not only a person and his or her family, but also society as well. Therefore it is important to investigate the extent of social media use, the demographics that use social media most as well as its impacts. THE EXTENT OF SOCIAL MEDIA USAGE There has been an increased usage of social media sites as time passes. The percentage of American adults who use at least one social networking site has increased exponentially from 7% in 2005 to 65% in 2015 (Perrin). According to Pew Research Centre in 2015, 59% of Instagram users use the platform daily, including 35% who use it several times a day. This

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