Thanks to Amazon Prime its revenue will grow more than expected. RBC Capital Markets expanded its value focus on Amazon to $705 from $650 taking into account force in its Amazon’s Prime business. It was exchanging at more than $524 a share on Friday. The amount of people using Amazon Prime has raised from 25 percent in 2013 to 40 percent today. Between U.S. and global Prime subscribers Amazon has roughly 110 million subscribers.
After several years of development, nowadays there is a variety of forms of social media, including weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking (Kim & Ko, 2012). Since the usage of social media grows exponentially, more and more business organizations have used them as communication tool. Thus, social media provides a new way of advertising and marketing. Brands and businesses have launched a lot of marketing campaigns through social media in order to enhance the interactions with customers and the performance of campaigns. A study by Info-graphics showed that at least half of Twitter and Facebook uses said that they had become more likely to talk about, recommend or purchase a company’s product, after they followed the official accounts of those companies on social media (Jackson, 2011).The appearance of social media provide a new way to do the marketing campaign, by leveraging social media, brands and business could reach a massive audience with less cost than
According to the official Instagram blog, “The community of Instagram has grown to more than 500 million Instagrammers, more than 300 million of whom use Instagram every single day. Our community also continues to become even more global, with more than 80 percent living outside of the United States.” (Instagram.) These numbers just affirm the success of this app, making it one of the most popular social media platforms in the world. One of the appeals of Instagram is that through time, allows the user to create a profile with all the things you posted, starting a timeline of the favorite moments. Instagram users are extremely active.
Facebook has become a very popular social networking site. The popularity of Facebook is established based on the number of people using it. Statistics of Facebook users will be discussed and compared with the statistics of other social networking sites. The concept of social capital will be used in an analysis of the impact of Facebook on users. The definitions of social capital with dimensions such as relationships, trust, reciprocity, and action for a common purpose are explained.
Because of social media, we can access important information almost instantaneously at the touch of our fingertips. While social media has changed the face of how we receive news, it has also impacted activism. Fundraising, and activism, some of the most positive results of social media
Social media has growing into a multi-faceted platform and there for getting no more entrenched into day to day lives (the national). The growing reliance on social media for expressing views, finding jobs and accessing public information has resulted in a phenomenal growth of social media platforms in the region (the national). Social media has opened up for the younger generation, they are opened to different point of view not locally but internationally. It has helped increase communication and information travel internationally and across borders, which help people communicate with each other from all over the world and get information around the world faster. It has allowed thousands of people, if not millions to have a voice and spread the information that the user feel is relevant and important.
Social media has radically changed how people interact with one another. It not only allows people to be connected from sunset until sundown, but also allows people to communicate instantaneously no matter the distance. This changing communication affects how companies and brands relate to customers as well. Social media’s efficiency and convenience attract marketers. Well used social media tools range from e-mail, Web Sites, blogs, and video sharing to online communities and social network like Facebook, Twitter, and Instagram.
Conversely, its evolution contributes to the unshakable position of the traditional media as a source of news. The appearance of social media motivated the traditional media which led to the evolution of traditional media along with the development of the era. From 2005 to 2015, the percentage of all grown-up men in America who use social media increased by 60% (Perrin, 2015). It means that Social media has a rapid development on the Internet. It depends on the improvement of technology to create highly interactive platforms for different users to share information and appeals many users to browse the news on it.
Facebook is also used to raise the awareness of their brand. Business to a greater extent uses Facebook's marketing tools to expand. For example, through advertisement and also via pages, businesses can efficiently obtain and retain customers and also raise their brand awareness. In contrast, people can use facebook to discover new companies and also brands or they can also connect with business that they have already know. Facebook's marketing tools are ready for use everywhere.
Info Edge is a listed in Bombay Stock Exchange and National Stock Exchange. It offered an IPO in November 2006. It has 4.5 million registered users with over 150 million page views per month. . It offers 75000 jobs and caters 2100 clients with the right relevant candidates.