• To analyze how e-recruitment can affect organizational ability to select and retain staff RESEARCH METHODOLOGY: This research paper is based upon descriptive analysis and based on secondary data .Data sources would be internet portals, websites, newspapers, research articles, journals and papers, business magazines etc. EXCEEDINGLY USED TOP 10 SOCIAL NETWORKING SITES IN INDIA: 1. Facebook: Facebook is the best social networking site at present and the second most visited site in the world after Google. In India it got the third Rank based on ATR and this is on the top of our ranking list. Facebook is already most visited social networking website in many countries.
The average time spent per social visit (Snapchat, Instagram and Facebook) is 16-20 minutes, according to Infodocket. This shows digital marketers that they only have a short time period to make their brand impression, so the advice is to use this window of opportunity wisely by boosting relevant, interesting and unique posts and offers in order to make the biggest and best impact for your campaigns. While organic posts can be essential for building and growing an audience, boosted or promotional posts are necessary for reaching new audiences. So, once your budget is set, it is important to understand more about which types of posts should be supported by a paid campaign. Here are the 7 types of social media posts to boost for better engagement.
More than 500 million people use WhatsApp and more than 1 million people join WhatsApp everyday. It is growing in popularity and is on its way to have 1 billion users. WhatsApp is fast and reliable and integrates the exiting contacts in the smartphone.WhatsApp charges a modest price of $0.99 per year as the subscription fee. It does not show any advertisements. The user base has grown faster than any other company.
There’s a quote from the Alex Morritt,Impromptu Scribe, “The more time we spend interconnected via a myriad of devices, the less time we have left to develop true friendships in the real world.” Nowadays, the teenagers hooked on smartphones, texting and online chatting too much that they may be unable to handle real life. Through Handphone Users Survey 2012, we get to know that the exact number of teenagers owning smartphones is hard to gauge, indicated that people aged 15 to 24 made up almost 29 per cent of mobile phone users in the country. In a recent study and research byTeensafe in 2012, 66% of teens admit that they feeling panicked when they were without their phone. Scientist have called this phenomenon as “nomophobia”. It is a condition where a person is preoccupied with the internet and may suffer withdrawal symptoms.
For example it is used to make a customer base and to manage the company’s status.” (Ward, n.d.). Another definition of Social Media Marketing clarified by Investopedia, “it is a way to promote company’s products and services by reaching to new customers and engage with the existing customers using social media websites.” (Investopedia, n.d.). Mashable (2006) also defined and agrees with Investopedia in “ Social Media Marketing is a way to reach and communicate with customers that are main source of revenue for companies by selling brands by awareness and improving customer relationships.” (Freebase, 2006) Also Mashable (2006) indicated “ It is an earned media rather than a paid one because it is driven by the word-of-mouth.” (Freebase, 2006). It means that their products must satisfy the customers which will lead to satisfying customers that will recommend and tell about the product or service to people around them like their friends and
Digital Promotions – An Emerging Opportunity to e-tailers Rajni Gupta Dr. Kavita Mathad Dr. Ganesh L. Mphil Student Associate Professor HOD General Management Christ University Institute of Management Institute of Management Abstract Introduction Internet has changed the way people shop and live their life. The internet penetration is increasing day by day all over the world. Internet usage in 2010 was 29.4% and has increased to 40% of population in 2014 (source: http://www.internetlivestats.com). India is not top users of the internet what it has the fastest penetration with 121 million web users (source: IAMAI) which is the third largest base of internet users in the world after China and the United States
35.5% of millennials are engaged on their smartphones due to the multi-functions it provides them. In the past, no phone made music accessible, and nowadays it has become increasingly popular. For example, the emergence of music apps such as Spotify has attracted younger users. The other popular function is the high-definition camera. About 9.2% of respondents use their smartphones for its good quality photographs, which could substitute DSLR cameras such us Canon and Nikon.
As seen above, although studies reveal that less than 5 percent of sales coming from social media , they indeed play a huge role, albeit a supplementary one. It acts as a ‘assisting channel’, which builds awareness, consideration, and intent in the customer. Social media functions as a means to influence purchases rather than be directly responsible for them. In addition to this, Social media can benefit e-commerce in the following ways: • Promote brand awareness: social media marketing generated more business exposure. • Help overcome customer reluctance to purchase: Social media can serve as a channel to help consumers overcome their buying reluctance, mainly by serving as a catalyst for ‘word of mouth’
1.3.1 Social networking site (SNS) Over the past few years social networking has acquired a status of importance among billions of people (Statista, 2016). Especially Facebook and Google+ have been growing in popularity. The Nielsen Company carried out a research in 2009 in which they discovered that more than 67% of all Internet users use social networking sites every month devoting approximately 10% of their entire time spent online being active on social networking sites. Boyd and Ellison (2007, p. 211) define social networking sites as “web-based services” that are built on three key concepts. First, they allow their users to set up and maintain a public or private profile that ordinarily offers multi-layered options for the user to handle their privacy when it comes to personal information.
At $5 billion, Facebook advertising makes up for majority of their revenue. (Oberoi, 2013). Social media can offer small business the opportunity to perform localised as campaigns to increase business by targeting their locality and potential customers at a low cost. It is also been used by major companies that perform ad campaigns on a global scale as the social network has access to a wide variety of consumers and the cost will be significantly lower that a TV ad campaign would cost (Lake, 2016). Advantage and Disadvantages of Internet Advertising It is more important than ever for a company to use online advertising, as consumers use the internet in many different ways.