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Influencer Marketing Strategy: Social Media Advertising

1062 Words5 Pages

Marketing Strategy
Social Media Advertising
In the past decade of 21st century, online social networking sites have gained significant popularity worldwide (Bortoli, Bouquet, & Palpanas, 2008). The rapid growth of the popularity leads advertisers to put extra efforts into communicating with consumers through this new medium (Chi, 2011). According to Bortoli, Bouquet and Palpanas (2008), social networking sites provide users with the ability to connect to each other in an easy and timely manner and able to share various information among their online community. Furthermore, technological developments encourage marketers to seek new advertising formats to increase the effectiveness of messages delivered (Li & Lo, 2014).
2Gather will be advertise …show more content…

Treating influencers as an extension of your company – rather than a distribution channel – will result in a more impactful experience for influencers and consumers alike.” – Emily Garvey
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
Influencer marketing presents a glaring opportunity for brands to leverage the power of word-of-mouth at scale through personalities that consumers already follow and admire.
When 50 influencers posted an Instagram picture of themselves wearing the same Lord & Taylor dress, on the same day, they told the Instagram fashion niche that the dress was a must-have article to be in the in-crowd. The dress sold out the following weekend.
Consumers Are Tired Of Paid Ads. Infolinks, a digital advertising platform, found that only 14 percent of their respondents could remember the last ad they saw and identify what was being promoted. According to MDG Advertising, a full-service advertising agency, 70 percent of internet users want to learn about a product through content rather than through traditional …show more content…

InterNations InterNations is an apps founded by Philipp von Plato, Malte Zeeck and Christian Leifeld in May 2017.Today, InterNations has become the largest global expat network for people living and working abroad with 2.9 million users over 390 cities worldwide. It provides a platform for them to connect with fellow expats around the world and join exciting events in the city to meet international people.
InterNations not only available on website version, it can also be found on Google Play store and Apple App Store which is free for download. Besides, they also offer premium membership called Albatross membership with more benefits such as enjoy free or reduced entrance to all InterNations events. InterNations provide two different pricing plans, which are:
• 3 months Albatross Membership for RM162.90
• 12 months Albatross Membership for RM419.90

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