Social Media And Globalization

1480 Words6 Pages
New media have become an important aspect and catalyst for the globalization of society. It encourages and facilitates a platform, on which people across the world can exchange messages, share knowledge, do business and interact with each other regardless of distance. Even though cultures across the world value their individual norms, beliefs and traditions, social media connects people regardless of differences and geographical boundaries. Its use fosters cultural adaptation for individuals who may have to move to another country for studying, work or just to visit. Social media and its influence on the cultural adaptation for international university students is worth studying, as this process has become a current one overtime, due to the…show more content…
New media refers to the use of digital communications to facilitate communication, such as the use of the internet. It allows for immediate access to content at anytime, anywhere, through the use of digital devices and it also encourages user feedback and participation. Social media is a type of new media, and a term used to collectively group the different platforms used for virtual communication (such as Facebook, Twitter, Instagram, Youtube). Cultural adaptation is the process through which people ease their way into a different culture, as it becomes inevitable. Globalization is a process involving the combination of different cultures around the world, to form one. Social media have brought people across the world into a “global village”, and in this case, different students from across the world to a dynamic setting. In examining the influence of social media usage on cultural adaptation of these students, there are some key theories which further explain this relationship. These theories are the Social Exchange Theory (SET) and the Social Penetration Theory (SPT), which will both be discussed in the Literature…show more content…
A broader perspective could’ve been gained if other international students, from other universities were interviewed. The age range of 18-29 also limited the age diversity interviewees, as international students are not just undergraduates. Some may have been starting a post-graduate degree, or even a second or third one. As such, a limit on the age shouldn’t have been placed on the demographic section of the questionnaire. This limitation was a strength in Duggan & Smith study, as they categorized the respondents as ‘online adults’ and it was likely that university students would’ve been
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