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Social Media Case Study

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RESEARCH METHOD: CASE STUDY

INTRODUCTION
The case study method is amongst the most flexible of research designs, and is particularly useful in researching issues related to sustainability and institutional systems. It incorporates a number of data-gathering strategies:

•document analysis,
•surveys,
•participant or non-participant observation, and
•participatory or action research

Case study research can serve a variety of functions, such as: exploratory (enabling researchers to get a feeling for potentially important variables and to describe phenomena in the appropriate contextual setting), for testing hypotheses or theories (relating to cause and effect in a quasi-experimental fashion), and for policy analysis (teasing …show more content…

They also feel that social network is another platform that useful and can be utilized to communicate with the faculty and university authority, communicate with their lecturers and supervisor, and making academic discussion. From this study also, the authors give a recommendation on the need of policy making to ensure the adoption of social networking sites specifically for academic purpose especially among undergraduates’ students at the faculty. They also suggested the available application on the social media sites that are meant for academic and faculty should make a move on encouraging the student make use of …show more content…

The main intention of the study is to measure the academic impact of social media use by university students. The study also investigates on the providing policy recommendation regarding adapting to educational changes associated with the use of social media by college students. The research design intended to answer the research question on students’ average time spending on social network, their common use of social media and also students’ academic performances between student who utilize social media sites and students who do not use social media sites. The variable used in this study is:

• Frequency and intensity of social media usage
• The personality type of social media user
• The socioeconomic and cultural background of social media user
• The ability of user controlling themselves spending time using social media
• The academic ability of the social media

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