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Social Media Case Study Of Nike

1149 Words5 Pages

Hayley Neumann
MMC 3630
Project 1 – Mini Social Media Case Study

Organization Name: Nike
Social Network: Twitter
Hyperlink to Profile: www.twitter.com/nike

It is nearly impossible to not know what Nike is and what it stands for. The impact the company has had in the athletic market has been tremendous. With the nations best athletes as the face of their brand, Nike has grown to be the most popular athletic brand in the world with very little competition to date. Nike is based in Oregon, USA and operates in 120 different countries and has over 20,000 employees.

Branding:
Nike uses one of the most brilliant branding strategies: Have the world’s elite athletes define your brand. There is no other athlete that gets more credit than Michael …show more content…

Everything is very serious in their posts and not too comical. They post very meaningful and deep messages along with their photos. The theme of this social media profile is to influence people all over that they too are capable of becoming athletes, as long as they use their products. They favorite a lot of tweets that they respond to and I believe they do this to build consumer loyalty. They are not trying to enhance their brand or boast because they know they are already top notch when it comes to athletic wear but instead really work to build that brand to consumer loyalty through their Twitter account. They reach out to their …show more content…

I like how they have the slideshow of different athletes mixed in with their products. I like sites that have a lot of color, easy-to-read bold words with not a whole lot of excess that communicate what they are trying to deliver to their audience. I believe that other people as well as myself judge a company based off of the appearance of their profile because this is supposed to be the one thing that captures your audience at first and if it is complicated or uninteresting people will log off of that page. Visual stimulation is what us humans are drawn to and in turn if a website or social media page is visually stimulating then we will be more up to looking at it and eventually buying the product. When we use the Internet or social media we like to look at pictures because they are intriguing and, as you know, “a picture is worth a thousand words”. Pictures stimulate emotion and feeling, this is why Instagram is so popular. Words aren’t as popular to look at than pictures are. The Nike Twitter account uses pictures to arouse emotion from followers and puts a deeper meaning behind these

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