documents. Social Media is a powerful tool that most companies are using to promote their brand and products. Companies advertise their products and brand in social media such as Facebook, Glass, Orkut, Twitter, etc. to attract the attention of consumers. There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers.
It is cost-efficient by means of saving money, time, and effort to reach many audiences. It can also increase sales and profits since online advertisements attracts more customers. From one’s point of view, the author’s scholarly article is agreeable. In contemporary times, social media has become an essential resource for companies trying to market their product or service. With the speed of social media advertisements and its availability to many people, it is considerably one of the most effective ways of marketing.
Facebook is also used to raise the awareness of their brand. Business to a greater extent uses Facebook's marketing tools to expand. For example, through advertisement and also via pages, businesses can efficiently obtain and retain customers and also raise their brand awareness. In contrast, people can use facebook to discover new companies and also brands or they can also connect with business that they have already know. Facebook's marketing tools are ready for use everywhere.
Businesses have used this opportunity to promote their products and services on social media platforms. Social media allows for users to communicate with each other freely, which helps companies to understand what their customers want and provide a proactive approach to their needs (Farzana Parveen Tajudeen, 2017). There are major benefits of leveraging the power of social media to promote a brand. Brands can use social signals on these sites to boost reachability. The more people talk about a brand on social media websites, the more it will get referenced in other search engine sites, hence making it easier to find in a search (Google, n.d.).
Among a number of advantages that the Internet brings to customers, firms, organizations and communities, web 2.0 is the most remarkable factor for long-term survival and successful business (Jaokar et al., 2009). Web 2.0 consists on the rising of social media and the way of information sharing. While in the past, the information was transferred by only website owners and customers received it passively, nowadays, both users and website owners can interact together and update their information on the Internet. Dewan and Ramaprasad (2014) stated that the predominance of social media are taking traditional channels away because it offers not only the same job that traditional media used to do but also a better way of customer-firm communication. On the one hand, customers can perceive more information provided popularly over the Internet, which is about the products or service they tend to use.
Utilize Social Networking Sites Finally, one of the most recent ways to promote your business is through social networking sites. Social networking sites are extremely helpful in getting your new business a little attention. Take advantage of free (and popular) social networking sites such as Facebook (use the Fan Page application), Twitter, and LinkedIn. Another advantageous website is Coroflot.com, in which you or your business can post an online portfolio for free. The Internet can help your business boom before it has even launched.
The Early Years The 21 Century was called a century of information Systems. Social media made a huge impact in transforming business and communications. Social media and networking is the fastest way to grow a business entity. In 2000, many social networking sites emerged to ease interaction with people that share common interest in music, education, movies and so on. It also played a vital role in how businesses were able to manage their transactions and advertisements, and also their products.
INTRODUCTION – We have chosen the topic “social media marketing” because as per the current scenario, social media has taken over the market like a storm. Social media refers to online tools where content, opinions, perspectives, insights and information can be shared. It is also about the relationships and connections between people and organization. Social media is affecting the way individuals communicate with each other. Because of this tremendous growth, companies are trying and figuring out how to utilize social media to reach millions of consumers.
Go to popular social media websites where you have an online presence to identify how often inbound links to your information are shared by members of those websites. It is essential to have a presence with the useful and most popular social media marketing channels. The Best Social Networking Platforms For Content Marketing There are many great social networking websites and platforms. Depending on your individual business's requirements, you can take into account the subsequent social media marketing websites and platforms: • YouTube: Extremely useful channel for info and a huge number of users today use it as a medium to see info that's posted. • SlideShare: This is a superb platform for content marketing.
Most businesses rely on social media for several reasons which boost up the business to create better sales. Some of them are creating the brand recognition, customer loyalty, decreased marketing costs and using various advertising methods to attract the customers (Q. Ta, 2014). 74% of customers buying decision is decided using the influence of social media as well as 80% of customers prefer to connect to the brands they consume through Facebook (Bennett, 2014) When it comes to businesses, it is vital that customers and the organization have close connections. Social media provides a favorable medium for this purpose by quick response for their feedback or complaints and