Have you ever purchased a product or used a service by seeing its ad on any such websites? Around 50% of the members said that they purchased the products and services. They mostly try out new websites whose ads appear on social networking websites for example pengyouRenRen.com 11. India should adopt the Chinese strategies for social media marketing? CHAPTER – 5 CONCLUSION AND RECOMMENDATIONS Conclusion Popular social networking sites, including Baidu, We chat and Weibo, are changing the human fabric of the Internet and have the potential to pay off big for investors, but -- given their youthful user base -- they are unusually vulnerable to the next 'new new ' thing.
As days go by, social media is getting more popular among the young generation. The tradition of letter writing has been replaced by social media, thanks to the advanced technology. People are able to communicate with others instantly, and get a reply almost straightaway. Other than that, the emoticons available in most of the social media helps to express their expression more appropriate and naturally, rather than describing in your letter which people may think that it is time consuming. A research has been carried out worldwide from year 2012 to 2016 on the daily time spent on social networking by internet users.
Singapore has an average population of 5.4 million people and there are 4 million users of Internet. Statistics shows that 74% of Singaporeans uses social media regularly, and more than 31% of users are aged between 25 and 34 years old. Based on various researches and studies in the field of social networks, it has been revealed that social Media are impacting the lives of youths greatly, and there
According to Smith (2017), Facebook advertising is used by 2 million business for boosting their products and services worldwide. In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017).
Social media technology, with regards to political parties, provides parties with an accessible, cost-efficient channel through which they can communicate openly and responsively with the people. The parties are able to build strategic, socially responsible and mutually beneficial relationships with the people (Skinner, Mersham and Benecke: 147). Some of the most popular social media platforms are Facebook, Twitter, YouTube, Whatsapp and more recently Snapchat. A social media study in 2015 showed that a quarter of all South Africans, 13 million people, use Facebook. Twitter had 7,4 million people and YouTube had 8.28 million users(van Zyl 2015).
They have revolutionised communication across boundaries, both national and personal. Pakistan has around 30 million internet users and over 120 million cellular service subscribers, which has resulted in a growth of social networking websites and application. Pakistan now stands at over 10 million Facebook users and the biggest segment using the social media platform is the rising youth population of Pakistan. By this trend, Warid network has published an offer to ease their prepaid users with unlimited access Facebook and WhatsApp at cheap and affordable rate i.e Rs. 0.99/day.
For example, approximately two-thirds of the world’s Internet population visit a social network or blogging site, resulting in ten percent of all time spent on the Internet. According to Pew Research Canter about 74% of all online adults use social networking sites. For adults ages 18-29, 89% of them use social networking sites.. All this leads to fast change in media landscape. Also, media audience has been changing as well as distribution over traditional and social media (Baluev, 2014). In 2015, Facebook had over 1.450 billion active monthly users, WhatsApp had over 700 million active monthly users, and Instagram and Skype each had 300 million active monthly users worldwide the time spent on these sites is growing at more than three times the rate of overall Internet growth (Mohamed, 2015).
People in China are restricted on the kind of posts they can put up on social media. Anti-government posts are deleted as soon as noticed. On Weibo, the Chinese version of Facebook, any posts that are anti-government in nature or that are calling for collective protests of all sorts are deleted and depending on the severity of the post, the person may have suspended internet or could even be jailed. Censorship in china is violating people's right to information by simply hiding valid information. Baidu, China's version of Google is known to simply hide facts about events and leaders.
The Social media has highly transformed the industry of travel and tourism. Social media like Facebook offers expeditious ways of reaching millions of people across different countries with distinct cultures. The Social media helps people to share great and not so great experiences,
“The personalization and precision of these new ads are changing the nature of advertising. It’s no longer about entertaining, delighting or making a personal connection; it’s about precision targeting” (Degraw, 2016). This form of advertising is more precise and effective as well. Facebook also does this with the help of the data collected by Facebook from it’s user and advertise product accordingly. “According to Jason Kint, CEO of digital content industry group Digital Content Next, Google and Facebook captured all of the US$32.7 billion growth in digital advertising spending in the first half of last year.