Benefits of Social Media What are social media? And why we need social media? Social media are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. We need social media because is developed dramatically in the last decade to become a significant part of people’s daily life. Moreover, social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
To reach a large number of customers in a more spontaneous way without paying large advertising fees. 2. Social Media sites have information like user profile data, which can be used to target a specific set of users for promoting the products and services. 3. Social Media Marketing simultaneously makes you easier and more approachable for new consumer, and makes them more familiar and recognizable for existing consumers.
Social networking is the progression of making and retaining lasting relationships between friends, colleges, and acquaintances. It is how and why individuals know each other. The Internet has revolutionized the way the world communicates, making distance no longer an obstacle. Social networking websites have become an international phenomenon used by all generations of Internet users. Social networking websites have not only made keeping friendly relationships easier, but it has aided in simplifying communication and networking in the business world as well.
All of these sites such as twitter, Facebook, Instagram etc. allow users to create and share content with an audience. On all sites, there are methods of connection and building a network which is beneficial to both the parties. Now the Social Medias that are available for use are not just platforms for companies to promote their good deeds, but an interactive place where the consumers can share their thoughts too. While many have come and gone, the growth of social media indicates that social media is not a fad.
Social network sites during the last decade are considered to be one of the greatest technological developments worldwide. Harsh Agrawal 2014 defines social media as an “interactive dialogue between organizations, communities and even an individual”. The use of Internet gives you a great advantage as an individual as you can easily communicate with your friends, and at the same time it makes it possible for organizations to promote their business in different parts of the world using different online platforms . Consequently, from an individual’s point of view, social media can be described as a powerful and dynamic way to connect people by allowing them to share and exchange personal information. At the same time business perceive social media as a powerful marketing tool that can be used to contact consumers.
The popularity of social media has transformed the platform into a trigger for the development various body image disorders, causing a major negative effect on the mental health of teenagers. Many forms of mass media such as television and magazines have been enforcing an “ideal”, thin figure when describing beauty for a long time. One of the most dangerous aspects of social media is the prominence of body shaming and slut shaming on the platform. Due to the anonymity of social media, it is incredibly easy for any user to degrade and damage another user’s self-esteem by making fun of their appearance. This could range anywhere from calling a user fat, ugly, or a
Fights, divorces, cyber bullying, and so much more tragedies happened on social media daily. Social media is harmful for society. This can be proven by how many people have regretted something they have posted on social media, how many relationships have been affected because of social media, and the dangers of false identities on social media. Have people ever thought of how dangerous social media could actually be? Social media has affected many people's lives in a negative way.
Furthermore, this brought forward new ways of communication, where people from every corner of the world are interconnected and make them reachable in every instant; thus, making the network society a global one. This results into " a dramatic increase in sociability, but a different kind of sociability, facilitated and dynamized by permanent connectivity and social networking on the web. "(Castells, 2010) Therefore, the social network sites became the preferred platforms of all kinds of activities, both business and personal. Hence, this gave way to a virtual life, where people can be present every minute. In consequence, it makes them feel connected to each other, as part of a community.
Cyberbully can cause mental health problems and/or young people may experience bullying because of their mental health issues (Chisholm, 2014). As a victim have been cyberbullied repeatedly, they are most likely to experience a mental disturbance. This happened because they feel too stressful due to the pressure from the anonymity perpetrators that continuously harass them. The crucial part is when the victims unable to control their pressure until they do something that harm themselves such as committing suicide which are not supposed to happen. Cyberbullying is not thought to be part of normal development and exposure to cyberbullying is known to be harmful and can increase the risk of suicidal ideation (Donegan, 2012).
One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives you insight into what they need. This is useful for helping your company formulate marketing strategies that address their needs. IMPROVE RESPONSIVENESS Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner.