Globally speaking, there are online health care clinic websites, including the one of the most famous is Mayo clinic. It contains the online information about the medical and health related issues. The social media has the best hope for better outcomes in health related issues, by enabling the fast and broad medical information. The social media has provided the easy access to the people for seeking information about health concerns. The use of social media has increased the way of sharing information among people suffering from same disorder and they can help each other.
It can help them interact with patients remotely and to boost medical education and research. In the healthcare industry, social media equally provides a valuable tool to spread knowledge and health awareness to the public. Because public awareness and understanding of health information is vital in every community, to have an instant access to this information is an advantage. Helen Osborne, president of health literacy consulting, Natick, Massachusetts and founder of Health Literacy Month confirms, “In the healthcare industry, social media can be a powerful tool for health literacy- helping medical writers, clinician and other professional communicate health information in ways that the patients and the public can understand” (124). Having a constant interaction with medical experts is vital to prevent spread of disease and it can also serve as a line to a free and instant assistance in emergency situations that any person may have to deal with prior to hospitalization.
In today’s generation, social media has a powerful role to people especially in communication. Social media gives people a wide range of communication with the help of the technologies. It also helps people to get reliable information for their health. Thousands of websites are into health and wellness that is often operated by government departments and agencies. With the help of this research, it will prove that publishing health information in social media is very helpful in many ways.
In this sense, social media networks allow for those living with more stigmatized illnesses, like mental illness, to connect with others. These individuals ‘connect’ with one another through groups that are referred to as “peer-to-peer support” groups, the goal of which his to help each other live with their illness and to learn about coping strategies and other treatments that may be available by sharing one another’s experiences. These online peer-to-peer support groups have many positive benefits to their users. However, there are certain negative effects that are being discovered as
Healthcare Environmental Scan Healthcare marketing and consumerism trends have become an important focus as the healthcare environment has become increasingly competitive. The drive towards consumerism has caused healthcare providers to seek insight for connecting relationally to those seeking healthcare services. Marketing methods have transitioned from print ads and radio slots to social media venues and podcasts. Environmental scans are an additional technique available to the healthcare industry as a means for discerning relevant consumer services. This paper will explore Rush University Medical Center with the use of an environmental scan to identify strategic consumerism and marketing opportunities.
Social marketing is a term widely used that influences health behavior. In social marketing, a wide range of communication strategies and the method of conveying the message are required for a leveled outreach. In terms of communication channels for health information, it has evolved in today’s world. One-way broadcasting of information has given way to a broad transactional model of communication. Although, social marking face challenges such as increased numbers and types of health issues competing for the public's attention which includes limitation of people's time; increased numbers and types of communication channels, including the internet.
Healthcare professionals and organizations view social media as an avenue to facilitate patient engagement and improve the delivery of patient-centered care (Adams 293). Healthcare organizations have also began to use social media outlets to disseminate information quickly, advertise, collect data, as well as, educate large numbers of people. According to Gouda, medical studies were used to track epidemics and describe opinions and beliefs of health care consumers, while major healthcare organizations are using Twitter to engage patients, caregivers, and advocacy groups (Gouda 266).
Social media platforms continue to change the healthcare landscape by allowing for users to see a variety of information and points of view. Social media can be used for information and education, marketing, recruiting, and news updates. Healthcare organizations and consumers can utilize social media to improve health and knowledge. Social media can also be used for research, disease tracking, and to monitor trends. This paper discusses the controversial public health topic of abortion and what people are saying regarding it on Twitter.
Digital health is the union of the digital revolutions with health presenting a new paradigm in our healthcare, everyday living, and impact on the society. Digital health includes mobile health (mHealth), health information technology (IT), wearable devices, tele-health and telemedicine. Digital Health is beyond Healthcare IT i.e. electronic coding, electronic billing systems, electronic medical records (EMR), and networks used for digital imaging such as PACS. It can leverage predictive analysis and computing technology to improve quality and scale of health care infrastructure.
In terms of Emily's depression, I can tell that her self perspective on her weight is most likely heavily influenced by mass media. Today, social media portrays specific body types as what is acceptable or considered good looking. Although everyone knows that every individuals is unique in their own way when it comes to body type, the media can still take a toll on the an individual's feelings and emotions. In addition, obesity is a prevalent issue in the U.S amongst adolescent around her age. In combination, rising obesity in teens and the heavy impact of mass media will definitely cause depression to skyrocket in adolescents.
How SickKids used social media to generate record donations, written by Susan Krashinsky is an informative article communicating to the general public on how SickKids managed to set a record in money raised for patients through the use of social media. The article focused on the power of social media and how it shifted statics towards more donations in a shorter period of time. With more and more people using social media, SickKids decided to place advertisements on Facebook, Twitter, YouTube, etc. of patients and kids suffering in the hospital with the hopes of raising awareness and money. It was a campaign and strategy that worked very well because it touched the heart of many with sad stories, what happened to the patient afterwards