Social Media Impact On Tourism

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IMPACT OF SOCIAL MEDIA ON TOURISM INDUSTRY
Priyam Gandhi, Mahima Suden
Assistant Professor, Department of Commerce & Management- DAV College, Sec-10, Chandigarh.
Assistant Professor, Department of Commerce & Management- DAV College, Sec-10, Chandigarh.
Contact no. - 08427320046, 09530760863
Email- Priyamgandhi77@gmail.com, sudenmahima@gmail.com

ABSTRACT
The Social media has proved to be a boon that spread across the countries in previous years like a wildfire. The Social media has highly transformed the industry of travel and tourism. Social media like Facebook offers expeditious ways of reaching millions of people across different countries with distinct cultures. The Social media helps people to share great and not so great experiences,
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Social media has become one of the most important strategic tools in order to understand where our Tourism industry is heading and with use of various applications and websites; it gives users the commendable experiences. It is crucial for the tourists to know in advance about the experiences the various destinations will going to be offer.
OBJECTIVES OF THE STUDY
• To understand the role and impact of social media on tourism industry.
• To understand the frequency of users using the social media.
• To analyze how frequently social media is used while planning for any trip and travelling.
• To find out the form of advertisement that is most trusted amongst the respondents.
• To find out the areas for which the social media is frequently used regarding tourism industry.
• To study the pros and cons of Social media for tourism industry.
RESEARCH
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[Online] Available from: http://www.tourismandmore.com/tidbits/using-the-social-media-for-tourism/. [Accessed: 20/2/2016]
ANNEXURE
QUESTIONNAIRE
NAME:
AGE:
GENDER:
1. Do you use Social Media to help you plan your trip?
• YES
• NO
2. If using Social media, rank these Social media which you find more helpful in your planning.
• FACEBOOK
• TWITTER
• INSTAGRAM
• GOOGLE +
3. If no, what are the reasons for not using Social media for planning the trip?
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4. Do you use Social Media while travelling?
• YES
• NO
5. If using Social media while travelling, which among the following is the most commonly used Social Media by you while travelling?
• FACEBOOK
• TWITTER
• INSTAGRAM
• GOOGLE +
6. If no, what are the reasons behind not using Social media while travelling?
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7. What do you search for in Social Media?
• Destination ideas
• Accommodation
• Transportation
• Hotel/ Flight/Food
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