The studies of (Law, R., Qi, S., & Buhalis, D.2010; Zhang,L., 2015) revealed that both tourists and tourism organization harbor the same idea that the internet is a platform for buying and selling of tourism products that stimulates promotion to target audience. The significance of tourists’ behavior is becoming more focus on tourism service providers around the world (Choi, M. J., 2015a; Choi, M. J., Heo, C. Y., & Law, R, 2015b) at various tourism destination. In recent times, tourism organizations have become aware of the importance of creating value for tourists’ experiences (Datzira-Masip,et. al., 2014; Wang Y. C. and Pizam,A. 2011; Phau, I., et al., 2010).
The tourism industry is significantly affected by these changes. Since information and its distribution constitute the lifeblood of the tourism industry, the use and the dissemination of social media technologies have a noticeable effect on both the demand and the supply side of tourism products and services. Below are presented the most important social media applications, as well as their impact on the tourism industry. 2.2.1 RSS (Really Simple Syndication) RSS feeds, also known as “web feed” or “news feed” is a technology that allows people to subscribe to their favorite websites and then get information from these sites via an RSS reader. This subscription is dynamic, not periodic, with new information delivered to the subscriber every time there’s an update on the subscribed websites.
The marketers’ created information on social media, affect customer’s perception about brands. Social media allowing the marketers to brought a new aliveness to the business world and have emerged with a lot of distinction and eminence in the way of influencing consumers . Brands are important attracting factor for consumer buying decision (Leibeck, 1996). Ralph Wright (1999) in his research said that in making a purchase decision the brand has a prevalent stratagem. When consumers have a high level of brand consciousness,they are likely to believe that brands are symbols of both status and prestige (Liao and Wang, 2009).
How easy is it for them to find their previous travels from existing ‘social media’? • Is having direct contact to the businesses providing hospitality services and offers? • Do offers and promotions affect their decision on where they travel or visit? Business users have different objectives as to what they wish to have out of their ‘social media’ presence hence we need to understand what will drive the business to advertise or work together with us. Example questions: • What are the current ‘social media’ platforms they are using?
INTRODUCTION – We have chosen the topic “social media marketing” because as per the current scenario, social media has taken over the market like a storm. Social media refers to online tools where content, opinions, perspectives, insights and information can be shared. It is also about the relationships and connections between people and organization. Social media is affecting the way individuals communicate with each other. Because of this tremendous growth, companies are trying and figuring out how to utilize social media to reach millions of consumers.
In our current hyper connected world, the increase in interactivity in the digital space has led to the rise of social media. Social media is widely used by travelers for cultural tourism (Buhalis and Law 2008; Hennig-Thurau et al., 2010 as cited in Öz, 2015). Hence, social media networking allows tourists to acquire cultural travel information faster and more effortlessly. Furthermore, Öz (2015) has found that consumers heavily rely on social media to find out more about information relating to travel(95.2%). Katsoni (2014) also discovered that social media is a dominant channel of information during their trip planning phase.
It is a tool for the abstraction of the industry. Business Model shows the image of a company and provides the solutions for most problems (Frank, Nikki Timmermans, & Nico Kreinberger, 2014). Example as the development of Web 2.0 Business Model, it impacts on both Tourism Demand and Tourism Supply. Tourism Demand: With the development of technology nowadays, specifically social networking, Tourists can now being connected with the Internet for the whole trip. It allows tourists to find the best package, easily book hotel/transport and offers many promotions.
In our current hyper connected world, the increase in interactivity in the digital space has led to rise of social media. Social media is widely used by travelers for cultural tourism and travel products (Buhalis and Law 2008; Hennig-Thurau et al., 2010 as cited in Öz, 2015). Social media networking allows tourists
Background of the study Today advertisers actively employ social media platforms to build “positive brand relationships with young consumers by promoting advertising messages on these sites” (Okazaki, 2011). One of the key tools of efficient advertising is the mechanism of targeting that helps segment audiences by filtering the information upon which users are divided into market groups. The problem of finding new ways of targeting audiences and attracting social advertisers to media platforms is a heated topic due to the fact that more social network actors have recently joint the battle for a piece of an advertising pie budget. For example, one of the most popular social media platforms Instagram has recently changed its strict media plan
In search A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations. Second research is Ioanna Papasolomou and Yioula Melanthiou,(2012). Social Media: Marketing Public Relations’ New Best Friend and the third is Richard D. Waters, Natalie T. J. Tindall, and Timothy S. Morton, (2010). Media Catching and the Journalist–Public Relations Practitioner Relationship: How Social Media are Changing the Practice of Media Relations. Social media became important for all because the user can get any information at their fingertips.