INTRODUCTION – We have chosen the topic “social media marketing” because as per the current scenario, social media has taken over the market like a storm. Social media refers to online tools where content, opinions, perspectives, insights and information can be shared. It is also about the relationships and connections between people and organization. Social media is affecting the way individuals communicate with each other. Because of this tremendous growth, companies are trying and figuring out how to utilize social media to reach millions of consumers.
They don’t want their sites to be the platform for fraudulent businesses, that is why they want to leave this area for good. They want to protect both the users and themselves. Due to the fact the services of Google/Facebook are used in PR-marketing campaigns of shady businesses, the governments of different countries can penalty them for the lack of regulation and
Introduction Social Media and Luxury Social media is exploding worldwide and there are many different forms which are used around the world. According to the recent statics of social media, 72% of Internet users are now active on social media, and there are 1,28 Billion monthly active users on Facebook (15% increase Year over Year). The appearance of social media not only changes the daily life of ordinary people, it also plays a crucial role to business success in our times. Nowadays it has become one of the most important tools in marketing. 16 Million local business pages have been created as of May 2013, which is a 100 percent increase from 8 million in June 2012.
It can otherwise be known that people will use the first amendment as a defense for their doings. The fourth amendment then states, that people are safe from unreasonable searches in their papers, or media posts, unless there is probable cause. This goes along with the relation of content only being monitored if officials are looking for evidence to a case. No one should be presumptuously accused of something. It is considered a lack of privacy in a sense that others donâ€™t like to be watched, especially if they are doing nothing wrong.
However, if the smoking ban in the public were legalised it has violated democracy and such legalisation is seems to be excessive and unnecessary interference of the government (Scottish Government Riaghattas n.d). The government should not create a policy or law that is forcefully telling people what they can do and what they cannot do. Instead of that, they should focus on educating people on the negative effect of smoking in the public and make sure the smokers are aware of what their bad habit can cause to the public. As a result, the smoker can choose to avoid smoking at the public without feeling that their right has been restricted by the government. In the meantime, the non-smoker can choose to avoid
Because of innovation of technology, people were to get involved to the changes in modernization. The convergence of technology challenges the marketers that drive them to transform their marketing strategies. In the recent study, people were more likely to hold their time on the internet and it shows consumers observe 53 percent more of digital advertising than native advertising (Pozin, 2013). More users are engaged to online interactivities such as social networking sites, online multiplayer game and even shopping online. These were some factors that users are fascinated to internet media.
Considering the power of social media today, it 's of little surprise that all businesses need to sink their teeth into it in order to best reach their audience. Among the ruling hierarchy of social media platforms, though, it is Facebook that often takes the lead. So much so that some small businesses even concentrate on building a Facebook page alone rather than focus on building a website. And why not? Facebook has millions of users and those numbers increase even further practically every week.
Second, the author illustrated how frequently companies use social media as a marketing tool. Using statistics, it was inferred that many companies were investing in daily social media promotion. In fact, another research shows that these daily posts can increase the annual revenue of a company. Furthermore, research also shows that many managers notice the advantageous prospects of social media, and use this opportunity for the prosperity of businesses. Lastly, the author enumerated the advantages and benefits of using social media as a marketing tool.
Social media has created a comfortable space for individuals to feel more confident about themselves because the media contains individuals who are willing to support them. “Dissenters, on the other hand, are denounced so they clam up for fear of being ostracized (Tobak)” therefore they do not speak and this leads to what is called the “spiral of silence” (Hiebert and Tobak). The spiral of silence is when individuals chooses to remain silent when they feel their idea is opposing a majority group (Hiebert). Individuals usually have a hard time sharing their opinion when they know it is not perceived as a popular opinion by others; therefore, they avoid revoking ideas that the majority is supporting on the media (Tobak). The more that nonconformists are punished for sharing their unpopular ideas, the more likely that the spiral of silence is to increase.
Influencers use the power of these websites to interact with their audiences on a mass scale - something which may have been farfetched a decade ago. Many observers and digital marketers are extremely high on influencer marketing, mainly because of the following reasons: It uses social media. As mentioned earlier, influencer marketing uses social platforms to connect with their audiences, simply because it’s where most people hang out in the digital world nowadays. Considering that it’s easy to communicate on a wide scale, this marketing method makes it easier for brands to influence consumers’ buying