Social Media In 21st Century Society

922 Words4 Pages
Social Media plays a vital role in twenty-first century society. Virtually everyone, even older generations, have some if not multiple forms of social media. With so many people being a part of this massive social media "movement," there is an obscurely large market that allow businesses to make money. Some media companies have attempted to charge for their service; however, it often limits how much the company can grow. A more common and successful, way for social media companies to make money from their audience is ads. These adsare viewed by millions of users daily and are a massive money-maker. However, with newly developed technology, companies are now able to track people's specific likes and display ads that are tailored to each user.…show more content…
Because the ads are based on a user's preferences, the user will only view ads that agree with their beliefs and likes. If users only view ads that agree with their preferences, it will create a false real world by not showing the customer the other side of the story. For example, if a person has strict political beliefs and while viewing their Facebook feed only see news stories supporting their views, they will never be exposed to alternate views; therefore, limiting the user's knowledge and creating a false reality. Not only does this fool people into believing their ideas are true without fail, but it also does not allow people a chance to argue their points. If a user is unknowledgeable about an alternate topic, the user will be unable to argue their point in a…show more content…
Because people rarely see an ad that impacts them negatively, they will never be offended; however, never being offended or viewing opposing arguments, has a negative impact because it makes users ignorant to opposing views and likes. Obviously, ads should be prevented from spreading offensive messages, but companies are naturally going to try and avoid offending the advertisement's audience. Advertisements, by nature, are trying to sell a product or idea; therefore, offending their audience would be counterintuitive to their purpose, and they would be ineffective because no customers would buy that product or idea. The fact that when using social media sites, opposing views are only presented when directly searched for proves to be foolish. Ads, especially ones about important, debatable topics, should be freely advertised amongst all
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