Social Media In Crisis Management

Crisis Management Using Social Media: Proposal Outline

Student’s Name

Institutional Affiliation

0.0. Introduction

0.1. Background of the Study

There are many companies that use social media to market their products and even communicate with their customers in the present world. In addition to that, studies show that one out of every nine people in the world use Facebook while there are nearly 200 million tweets in a day. This means that social media has emerged to play a very important role when it comes to public relations of some organizations. Companies like Starbuck have their public relations experts fully rely on social media to get feedback from their customers. The key reason behind all these is because social

In other words, an organization would move quickly to have control over how an incident was to be shared and interpreted. By doing so, the mindset of the external audience would be shaped to affect their own assessment of the organization’s performance (Modeus et al, 2012). This is not the case in the modern world as social media has come up with a communication context characterized by authenticity, accessibility, dialogue, engagement, humanness, and speed (Modeus et al, 2012 & Ward,

I will go further into the field and prove the hypothesis in this study. In addition to that, most organizations will be in need of reports from this study n order to decide whether to use social media in crises management, depending on the nature of role it plays.

4.0. Project Timeline

Date/time Activity of the study

By August 30th, 2015 Writing of the Proposal

September, 2015 Creation of a website or a page on one of the social media sites

October, 2015 Review of different literature on the role of social media in crises management

November, 2015 Analyses of the responses got on the website or social media page created. Linking the responses to the findings of the literature review.

December, 2015 Compiling the report from the study and proving of the hypothesis

5.0. Summary

This paper proposes a study into the nature of the role that social media plays on crises management that is often witnessed in most business organizations. The aim of the study will be to determine whether the role played is positive or negative. The hypothesis is that the positivity or negativity of the role played depends on the nature of the crisis that hits an organization. With the creation of a website and the review of different scholarly research in this field will assist this proposed study to realize its