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Summary: The Influence Of Social Media On Fashion

868 Words4 Pages

Introduction Fashion is a popular phrase which people have well known it since the 19th century. Fashion itself is an influence for the others to stick with the styles that are happening. However, since a trend in fashion does not last forever, it has gone trough many changes. Nowadays, many people use the social, media techniques as an action to reach the target market also to make a connection between the customers and the seller. Social media gets more attention these days than the old days. Most of the people use this as an opportunity to help them for assignment or work. There are variety types of social media, some can only posting photos or only words, and some can do both. Promote fashion product is not an easy thing to do. However, …show more content…

Some brands do not believe in gaining costumers through social media, meanwhile, in fact, promoting the products in social media is a tremendous opportunity to attract customers. The first points of the summary are social media encourages costumers to interact with brands. In this case, nowadays most people are spending their time on the Internet more than they are spending time in their real life. Social media also helps things go viral and go mouth to mouth. Meanwhile, Word of mouth (WOM) reached the Internet, which means the interpersonal communication about products and services between costumers manages through Social Media. The next one is that brands view bloggers as the new journalist and influencers. Different from what they show on TV where the focus only one trend, the bloggers has a free spirit to mix and match products and attract the viewers to buy the products they wear. A blogger also can start a new trend which also known as a trendsetter. …show more content…

Blogger helps the viewer to keep up with the fashion trend and how to mix and match the outfit, whether it is from the same brands, different brands, luxury brands, or cheap ones, bloggers know how to work on it. It helps the others to keep fashionable and trendy without spending a lot of money. The writer also look up to blogger and match the styles between blogger and writer. Evangelie Smyrniotaki, Jennifer Grace, and Korin Avraham are examples of the fashion bloggers or influencer (Peri, 2016).
This journal article written by Iris Mohr, this article has an excellent topic. The topic and how Mohr delivers the material through the article is easy to understand by the people. In this case, Mohr also did some research including future research where Mohr talks about the future work, where it should examine how fashion media content characteristics become

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