If consumers have some problems on products or services, they could reach the company via social media, which is an easy way to connect and contact with them. Companies are challenged by how they chose to react to comments or responses on social media. Their reactions and responses can build strong brand images and get more consumers to purchase products or services. When a consumer wants to make a decision on a product, every single detail could be an influence on their decision making. Communication through social media has found the impact on consumer decision-making and marketing strategies.
Thus, showing that the Internet has become a powerful channel for business marketing and communication. The Internet has turned into a virtual market place, where customers have a wide range of products or services to their disposal. Competition and price gather at one place making it easier for the customer to compare products or services and the price (Yang et al., 2004, p. 1). In the hospitality industry to make bookings
Tourism has moved online. Ninety-six percent of travellers begin their research online. The half of all travel is researched and booked on the internet. E-Commerce continues to be an highly crucial aspect in the travel industry by making booking convenient for customers and being more worthwhile for travel provider. However, most of the online booking websites face a tough competition.
There is a questionnaire. A random sample of 100 consumer participants answers it . After analyzing the result, the finding shows that the use of technology helps people try online shopping and know its benefits. Also,consumers online shopping have many characteristics such as (age,education,gender,and experience). The finding also proved other factors effecting on-line shopping as saving time, price, security and delivery services.
The great picture of brand or item can lead the shopper to settle on choice on their buys. At the point when purchaser's companion on online networking shares or prescribes administrations or items on their online networking, it influences brand mentality and impacts their choice making. Yet, promoting on online networking, which is given by business sources influence both shopper brand states of mind and acquiring aim (Yang, 2012). From that data, it offers advertisers some assistance with planning their promoting techniques. Numerous advertisers use online networking
Due to digital presence, it is easy for the organization to connect with the customers more easily and effectively. From the customer end, they face problems and often they share various recommendations and reviews. It is essential for the organization to respond to those queries and the digital marketing platform provides mobility in such process. These digital marketing platforms, thus make the communication more effective and result oriented and thus helps in managing the customer perception more effectively. Facebook, Twitter and other social media sites help to target larger community and thus it becomes easy to connect with the audiences more effectively.
2.1 LITERATURE REVIEW Online Shopping is a current phenomenon which has developed a great importance in the modern business environment. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms (Kumar, 2014). Since the late 1990s, online shopping has taken off as an increasing number of consumers purchase increasingly diversified products on the Internet (Zhou, 2007). Online shopping is among the most popular activities of the internet, yet the reasons why consumers buy online are still unclear. Although it is implied that consumer acceptance of online shopping is affected by different products not many studies have adopted this view (Keisidou, 2011).
The Impact of Information and Communication Technology (Ict) as a Key Factor of Tourism Development on the Role of Croatian Travel Agencies. International Journal of Business and Social Science, 24(3). Minić, N., Njeguš, A. & Ceballos, J. T., 2014. The impact of web 3.0 technologies on tourism information systems.
Since the nineties, Sheldon (1997) and Werthner and Klein (1999) noticed a great influence of Information and Communication Technology (ICT) on online travel and tourism. Technological innovation, and subsequently the advent of e-commerce, introduced remarkable challenges and opportunities for tourism and hospitality industries. The progressive development of the Web 2.0 and the social media network have completely changed the travel industry (Buhalis, 2003). The aspects affecting this scenario can be summarized in three macro-factors, as follows: 1. Globalization process – On one hand, transport infrastructure development and emergence of new tourism destinations have determined a “confluence” of the world travel market.
The technological revolution experienced through the development of the Internet has dramatically changed the market conditions for tourism organisations across the world. ICTs (Information Communication Technologies) evolve rapidly providing new tools for tourism marketing and management. They support the interactivity between tourism enterprises and consumers and as a result they reengineer the entire process of developing, managing and marketing tourism products and destinations. Increasingly the impacts of ICTs are becoming clearer, as networking, dynamic interfaces with consumers and partners and the ability to redevelop the tourism product proactively and reactively are critical for the competitiveness of tourism organisations. It