Social Media In Modern Society

1985 Words8 Pages
Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well. Platforms like Twitter, Facebook and Instagram have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created. Media plays and important role in modern society. By creating a certain type…show more content…
Stereotyping occurs mainly related to gender’s occupational status, meaning gender equality in advertising is least likely in an area that is the primary concern of gender-related politics. Women are more often presented in commercials, because they are seen as responsible for making the everyday purchases. Men would then usually advertise cars, cigarettes, business products or investments, whereas women are shown rather in the commercials with the cosmetics and the domestic products. They are also more likely portrayed in the home environment, unlike men, who are shown outdoors. According to research done by Steve Craig in 1997, women can be presented in commercials in several alternatives. The first one is the most popular: a housewife obsessed by a stitch on a new tablecloth or a woman whose main problem is lack of ideas for dinner. The other examples are less traditional, however, they are still very stereotypical. Another way of distinguishing commercials with female is as having them as the objects of desire of every man. They mostly advertise cosmetics, but they also appear in the commercials directed to men. When a beautiful woman accepts and praises the male cosmetics, it is treated by men as a guarantee of its quality. Another type is a woman, whose major concern is to preserve her beauty. Then she presents a healthy life style, is physically active, and uses a wide range of body and facial cosmetics. However, one can…show more content…
People from all over the world use these social media platforms to build relationships with one another. This method of communications is fast, cheap and reliable. Social media platforms are an excellent way of informing news within Ireland and around the world. The Independent Newspaper informed Ireland in September 2015, that a very well-known Irish RTÉ radio news reporter Jonathan Clynch, broadcasted to Ireland that he identifies as "gender fluid" and will be addressed as Jonathan Rachel Clynch. The 44-year-old broadcaster changed his name on online networking and has been generally commended for his choice to freely distinguish as gender fluid - a first for the state broadcaster. As a gender fluid individual, Jonathan Rachel sometimes identifies himself more as male and other times as more female. Clynch has worked at RTÉ for the last 16 years across several departments and roles including news anchor, reporter and researcher for the popular News at One show on RTÉ Radio 1. This is a good case of gender fluidity being involved in social media. Gender fluidity conveys a wider, more flexible range of gender expression, with interests and behaviours that may even change from day to day. Gender fluid people do not feel confined by restrictive boundaries of stereotypical expectations of women and men. For some people, gender fluidity
Open Document