Information is a very crucial part of our daily lives and social media plays a huge role in the accessing of this information, hence the depth of its driving impact in every organization (Evans and McKee, 2010). The term “social media” goes beyond the technologies and tools used for communication. It focuses mainly on how these tools use the internet to grease the wheels of communication thereby empowering people to become the new influencers. It is powerful because it can be beneficial or detrimental to the business using it. Social media provides a platform for professionals to build a steady network with key contacts and friends and simultaneously package and portray their online business persona, accomplishments, and expertise to the public.
Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.
Social media present a big challenge to organizations, now companies are able to control their communications and marketing via traditional media channels (Strategic Direction, 2010); (Gillin, 2009) the wide range of different online applications enable the “sharing of information, experiences, and perspectives throughout community-oriented websites” (Weinberg, 2009). Any investigation into social media’s impact must take into account the existing influences that are shaping marketing strategy as well. Covering areas such as branding, consumer behavior, relationship marketing, each of these areas are shown to be facing challenges. These then are the reasons why we believe that this topic is important and bears investigation. Social Media has today become one of the fastest and strongest networking and communication tools.
There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers. The number of viewers decide that the effectiveness of Social Media Marketing a business website is. Website traffic is a crucial aspect of Social Media Marketing. In fact, the number of hits and views your site is getting in a day. This factor is determined by the visibility of the website and its content on the Internet.
The social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share their thoughts and all the other things what they wanted to share. The main advantage of social media is that there is no age limit for this. Anyone who feels this social media interesting can use this. And also it kills time. This is another big advantage of social media.
The aim of this study is to focus on the latter mean of building brand loyalty, social media marketing i.e defined as the process that empowers individuals to promote their websites, products, or services through online social channels and tap into a much larger community that may not have been available via traditional channels. The main purpose of the marketers in today’s era is to build and maintain the brand loyalty of the customers. Social media is the evident source of marketing and promoting different products and services and is being used by the many businesses to tap into a new competitive environment of changing technologies. Businesses tend to gain evident popularity by targeting customers who are brand loyal to specific brands
I would not say I was very puzzled by any of the findings, as me myself being a millennial in today’s society, I am aware of how much of an impact social media has on not only an individual but a company. Today, companies use platforms such as Facebook to dig deeper into potential employees. Nowadays social media platforms are beneficial for both employees and employers. Social media alone and within companies has made tremendous leaps throughout the past decades with huge breakthroughs such as Facebook back in the early 2000’s and LinkedIn being introduced to the world just a couple of years
CULTURE AND SOCIAL MEDIA • INTRODUCTION: In the mobilization of people, no doubt internet and social media played an important role. They both are two important instruments that can influence human behavior. Social media has played an powerful role in outbreaks of social protests. The influence of social media on the lives of young people has been transformed in the significant way that their bedrooms have been digitalized through social media, mobiles and internet. By now, social media had an excellent impact on our society and culture.
Advertise is a most have promotion for a online business which mostly attract buyers. Though, social media websites are getting messy with a craze of advertisements, businesses can target display ads effectively by paying close attention to communities, their interests and preferences, and emerging niche audiences. This is what social networking can boost your business by promotion your products. 1. Social media, the promotion mix, and integrated marketing communications:- Integrated marketing communications (IMC) is the guiding principle organizations follow to communicate with their target markets.
The Argument of the Century Technology plays a large role in our daily lives both socially and politically. And that goes especially for social media. Many people link use technology just for its role in social media. Social media and social and political values seem to go hand and hand. Some even value social media over all else.