Social Media In The 20th Century And Globalization

970 Words4 Pages
A notable difference between globalization in the 20th century versus globalization in the 21st century is the advent of social media and its use in smart technologies. Information is exchanged between common citizens faster and over more mediums than ever before in human history. When I “Skype” with a friend who is in Egypt, I see and talk to them in real-time across 7 time zones. When I travel to India and make new friends, I don’t have to give them my address and wait for a letter; I can follow their daily pictures and updates on Facebook. On a professional level non-for-profit organizations and NGOs use social media to fundraise. Grassroots organizations use it to gather a following. Businesses use it to coordinate meetings. Freelance workers use it to build a brand and self-promote. Doctors Without Borders lists six social media outlets on the top of their website. Each of these provides a different function, such as building public awareness, recruiting, fundraising, and providing periodic updates on the organization’s projects. Coca Cola lists five on their website, including media like LinkedIn where they facilitate interviews and hire new employees, and YouTube where they can post their advertisements. During the Arab Spring Egyptians used social media like Twitter to coordinate protests and provide a live stream of videos and pictures, feelings and political discourse. Like-minded people found a way to link together and channel their anger and passion. On the
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