Its fundamental impact to the society is to create connections and relationships between people. For businesses social media can be used for marketing purposes. It helps build the brand of any business therefore making it more attractive to customers, current and previous employees (Edosomwan, Prakasan, Kouame, Watson & Seymour, 2011). Businesses are able to use social media to share more about themselves and value to customer, provide support for customers and customers can also provide feedbacks on their product making them feel involved. Facebook which is one of the most popular social media platform is seen as the most important marketing platform for businesses based on responses from marketers worldwide.
Over 10 years ago, people entered the digital age. People were started to be hooked on the world of social media. Its rapid spread to people made to discover the internet. From this start it gave prospect on surfing the web making people to find more privilege. Social media contributes to marketing which advertising has been a big deal on internet.
humanized. In other words, people feel more comfortable interacting with the companies, because on social media, businesses can act like a human being. This brings a great advantage since people tend to do business with people like themselves and not with a company. In addition to that, researches have shown that a high number of social media followers have a tendency to improve trust and credibility for companies. 5.
Twitter, with looks as brand new Social media, this is the virtual world where today’s generations is living and are happy to be in it. There are many social networking websites available for us to hook up with. The best part of these sites is that we can find our long lost friends. It is a one stop solution for all our searches; everything is available for us on these websites. There has been an enormous amount of increase in the usage of the social media.
Social Media Marketing simultaneously makes you easier and more approachable for new consumer, and makes them more familiar and recognizable for existing consumers. 4. To gain market and competitive information. 5. To increase awareness and interaction and with the products and services.
The above will motivate, improve morale, increase employee satisfaction and thus increase productivity. With this, employees are able to emphasize and improve those ideas at the same time leading their company to a brighter future. This will also increase the image of the company. Frankly, by developing new ideas, an employee will be able to improve his or her thinking, leadership and not forgetting building skills. On the other hand, employees can also take this opportunity to advertise their company’s products by creating a Facebook page.
Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Markets, especially for products aimed at young people, social media are extremely important (Langley, 2009). Social media networks are fantastic resources for businesses of all sizes looking to promote their brands online. The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences.
since the early 2000s, social media platforms have invaded and taken over public consciousness and has become essential to everyday life. No matter what kind of business a company operates in, it became an indispensable communication tool to connect and keep in touch with its audience. The field of intervention of social networks is much diversified. It can be the publication of posts on Facebook, the broadcasting of videos on YouTube, the sending of a snap or even the use of virtual reality. The Internet is being used by millions of people at this moment.
Right now, Facebook is the world 's biggest social organize and has over 955 million dynamic clients. Facebook 's task is to allow individuals the control to share and make the world more open and connected. Millions of individuals utilize Facebook each day to keep up with companions, transfer a boundless number of photographs, share joins and recordings, and learn more approximately the individuals they meet. From an individual point of view, Facebook is likely one of the least demanding ways to look and discover anyone who you might know or need to get to know when it comes Heba, Soffar said, “Facebook is the most well known social organizing location of all time, it has made a difference a parcel to cut down the physical boundaries, and it has its numerous benefits for an individual or for the trade purposes”. In other
One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives you insight into what they need. This is useful for helping your company formulate marketing strategies that address their needs. IMPROVE RESPONSIVENESS Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner.