According to Dave Evans in Social Media Marketing: The Next Generation of Business Engagement, the goal of social media is sharing under the used of text, picture, and video. Social media has potential in developing and marketing uses it as effective tools in promoting and selling products. Few years ago, social media marketing is not in used because people don’t see the potential of it; it is too costly, and cannot motivate individuals to buy the products. Until recently, the development of technology makes it an indispensable item in human lives. The blooming of technology has progressed social media to new levels; the world connects the other by social media; the beginning of people apply social media in marketing.
This can make huge effects on marketing and business success because there are a number of people, especially teenagers, who follow famous people in social network. In conclusion, social media is a necessary tool for marketing strategy. Marketing teams can interact with customers by receiving some feedbacks. Those comments can persuade other new customers about our products and services through social media. Additionally, social media is a convenient channel for people to access.
et al. 2009). The hotel industry has been playing an important role as they are in so much of demand. As time when by, many new competition has come up and started growing bigger and bigger till today. And now we currently have way too many hotels in the world providing all the guest needs.
Therefore, each sector has it own operation and purpose. The first sector of hospitality industry is “events management”,which is the allocation, planning and running all staffs together in order to create an event (Event business, n.d.). The event business is booming
It has helped perform with many tasks within the business with less emphasis being placed on location which has removed the major boundaries that businesses in the past where limited by in their quest for globalization. With recent surveys we have learnt of the large number of firms using social media not only for marketing purposes but also internally boosting productivity levels External Implications More and more businesses are turning to social media as a way to market
Tourism marketers and social media managers use social media to help promote the location by offering experiences of tourist satisfaction and experience at the destination. The appeal of a tourist destination is therefore enhanced (Pease & Rowe, 2005). Social media also increases the speed at with companies and destinations can market real time messages and replies to questions that tourists may have about a destination. Prices can be shared and viewed by millions of potential visitors to the destination as the information can be seen easily on computers, laptops, tablets and smart phones. As a result of social media, stakeholders can save from reduced costs associated with marketing and other communication measures.
If SMEs will use social media effectively, this will give enterprise the opportunity to build a good brand awareness compare to traditional ways (Jackson 201; Akhtar 2011). Social media allows users to share information with their peers about the product and services brands (stileman 2009, Mangold and Fould 2009). Hence, due to their conversation, it will increase brand recognition and growth of brand loyalty (Gundius 2011). In 2010, Mckee has proved that social media helps enterprise to increase brand loyalty with the help of conversation and
ASSESSMENT B Section 1 : Discuss the significance of the hospitality industry to the regional, national and global economies Describe with clear reference to a range of sources, how the hospitality industry may be classified into different sub sectors Section 2 : INTRODUCTION: According to Saskia and Réau (2009) the origin of the tourism appeared between the middle of the XVII the end of the XIX century, where wealthy British were travelling in European countries from the northern countries until the Greek island and return to their countries lining the Mediterrannee. The globalization is defined by trading in the all world in every sector models such as; cultural, economic and political. Those models were developed by Northen countries since 1980 where international exchanges of people started. All countries of the world are now interdependent. Thanks to this improvement, its benefit for a wide range of different sectors like the hospitality Industry that means that people can travel all around the world.
The plan was to approach this work from it historical development to its modern day perspective. In the decade of information systems, social media has played a vital role in transforming business and communications. Through the social media and networking the business entity will grow in fastest way. Now a day, many social networking sites have emerged to easily interact with people that share common interest in music, education, movies and text etc. This is effected how the businesses conducted their transactions and advertisements and their products and services.
1.0 Introduction- In a dynamic and innovative industry, people’s minds have been changed in the way they access information by social media. The term social media influences how individuals communicate due to the high quality connection of social media platforms. The restaurant industries adopting social media can market the business and its reputation along with business and customer relationship in order to generate revenue streams. With a number of new social media platforms with large customer base, social media is redefining marketing one-step at a time. Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns than offline marketing and a larger reach, social media marketing is a game