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Social Media In The Philippines

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Introduction In the past few decades, technology has evolved greatly and has become a staple part of our daily lives. The primary goal of the revolution in technology was to improve the quality of human life. Businesses are no exception from this. One of the business trends is the ever-improving technology which spurs globalization of businesses. Today, the world of commerce is being driven by the current advances in technology which is having a profound effect in the overall performance of an organization and is evident especially to its business operations. One of the products of technology that is being used by businesses nowadays is the utilization of social media.
Before the modern social media has been introduced, entities relied …show more content…

Micro and small businesses are starting to use social media as a means of marketing because of its limited barriers to entry. Unfortunately, businesses sometimes struggle to use social media and has no prior strategy before diving into it. As a result, without a basic understanding of the advantages of social media and how to use it to engage customers, countless opportunities are missed (Srinivasan, Bajaj and Bhanot, …show more content…

In 2017, it showed that Filipinos spend an average of 4 hours and 17 minutes per day on social media, especially Facebook. The Philippines also had a social media penetration of 58% which is higher than the average of 47% in South East Asia.
Eventually, modern social media will become widely used than conventional platforms of conducting business especially for still growing micro and small businesses. To remain competitive in the industry, micro and small businesses have to keep up with changes that are brought by technological advances such as social media.
As aforementioned, Facebook is dominating the world of social media which led the researchers to decide that further study of Facebook utilization in relation to businesses must be conducted.
The objectives of this research are: to identify the several ways of utilizing Facebook and to identify the significant uses of Facebook to the different areas and to the overall performance of the micro and small-scale businesses in Cavite City. Through those, the researchers will be able to identify the advantages and disadvantages of Facebook for the micro and small-scale

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