Social Media In The Restaurant Industry

Fast food branches are very widespread and is available almost everywhere. People can eat food without searching for restaurants don’t have to wait for long for food to be prepared and served. It is also an alternate option for people who are working, are busy or in rush. Competitively fulfilling the above is Checker Diners. It was founded on the concept to provide Americans better burger and meal options.

These activities of users allow blogger to enhance the reach of the customer on domestic level as well as global level. Nowadays, consumers have been using social media in larger number and more frequently, which gives an opportunity to entrepreneur to reach and in touch with more people using social media platforms specially Facebook. Consumers mostly use this platform to make more friends, relationship development and deepening their relationships. Normally, social media is also called interactive media which provides travels agents not only provides one-way information but also to keep them in touch and interact with the content. Websites and Facebook pages are usually common tool used for businesses.

Knowing which social media to use and how to use it is what will benefit companies the most when it comes to marketing and assesing feedback for the products that they sell. In this interaction, you have direct feedback between seller and consumer which will lead to a closer bond between the two. Another important outcome of using social media is the effective method of advertising using word of mouth. Word of mouth as I've learned is the most effective form of advertisment and through social media you can potentially have thousands of people in a open conversations about your products or services and people observe other peoples opinions frequently and tend to take away something from it. So if your company is to use social media, you can start that conversation and get your product or service out there within the open.

In my opinion big bottom market can use: 1-Facebook - a social networking site that allows you to have conversations with clients, publish pics and films, sell special gives, and extra 2-Twitter - a 'micro-blogging' service that allows you to send and receive brief messages from clients and ability customers. 3-YouTube - a web video-hosting service that we could humans share their videos. Big bottom restaurant and stores can depend partially on social media in order to increase their profit and market share and maintain the growth element in the organization , because the recommended social media for big bottom can help in; extensive reach - social media can attain tens of millions of humans everywhere in the global .also capability to target particular companies - many varieties of social media (e.g. Facebook, Twitter, Instagram) permit businesses to goal unique organizations, frequently in particular places. Moreover, loose or low-cost - many varieties of social media are free for commercial enterprise, and paid alternatives are generally low-fee.

3.1 Advantages of crowdsourcing in firms With crowdsourcing firms can furthermore attract and retain their customers, built brand loyalty and create viral effects, as was done in the above mentioned crowdsourcing campaign of Henkel. It is thus also a way of creating awareness and managing the marketing of a company. When companies use crowdsourcing as a business strategy, they have to find a way to harness the wisdom of the crowds (Surowiecki 2004) in an effective manner in order to unlock innovation. The wisdom of the crowds is based on the fact, that a group of average people can solve tasks better than an expert. Crowdsourcing enables a company to reach a broad audience in a short period of time and involve them into the process of problem solving.

In the hospitality industry, many companies will use this medium to promote and market their business where they will use social media such as Facebook, Twitter, and YouTube to interact with their customers. The customers can easily access those websites through the smartphone. It is important for the company to have a strategic and planning to make the business survive and compete with other company. Positive relationship with customers The smartphone technology can improve customer relationship which is including from service aspect, review or feedback from the customers, and update the product or service. As we know hospitality is one of the large industry that gains revenue in our country and provides accommodation service which interacts a lot with people.

This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods. Nowadays, the desires to shop and buy through the Internet become a trend to the people. Usually, the rate when people use to online shopping is during the festival season such as Hari Raya Aidilfitri. This is because, the shopping on the Internet deals with many purchasing opportunities and assorted with the special product to be sold to the customers. These opportunities make the online shopping or internet shopping can be convenient, economical and safe, fun.

Some of them are creating the brand recognition, customer loyalty, decreased marketing costs and using various advertising methods to attract the customers (Q. Ta, 2014). 74% of customers buying decision is decided using the influence of social media as well as 80% of customers prefer to connect to the brands they consume through Facebook (Bennett, 2014) When it comes to businesses, it is vital that customers and the organization have close connections. Social media provides a favorable medium for this purpose by quick response for their feedback or complaints and active participation for surveys and posts. When considering the brand recognition, social media is an efficient platform to advertise the business in a professional manner so it attracts the existing customers as well as the new customers. Social media advertisements will help to correctly position the brand image in customers mind.

Debates have been created centered around if social media is good or bad for people all around. Social media is certainly helpful and great in everyone 's lives and here are the reasons proving this. First, in social media, there is obviously the easy communication that these apps and sites provide. Secondly, businesses use social media the spread the word about a sale or a new item placed into the store. Lastly, convenience is definitely a thing that comes with getting an account in social media.

THE BENEFITS OF SOCIAL MEDIA MARKETING The use of social media platforms for business is becoming one of the vital parts of the marketing styles for many businesses. It is also a way of coming close to your clients and customers. The use of websites and platforms of the social media to promote a product is what is termed as social media marketing. This means of promoting your products has numerous effects, some are negatives and others positives. This promotion of products is accomplished by using social medias such as Facebook, Twitter, YouTube, LinkedIn, Blogs etc.