Heidi Cohen (marketer for Citibank and The Economists) explains that it is quite difficult to define social media marketing since the social media environment continues its expansion and change. Social media marketing has numerous benefits such as: brand credibility, increase in sales, increased exposure, strong online presence which enhances the company’s reliability, reduced market costs, rapid access to consumer feedback and a strong business-client relationship. At the beginning, online social platforms targeted a young audience (teenagers and young people in their early and mid-twenties), but now they are attracting other demographic groups as well. As a consequence, the online environment is filled with career-based social networks,
Social media has been a part of people’s lives for several years. It has made communication easier and convenient for society today. The number of people who use social media continue to increase, and they have become more dependent on it. Using social media to market a business has become essential to the success of brands, products, and companies. Ciprian Pavel’s scholarly article, “The Growing Importance of Social Media in Business Marketing”, is about the beneficial purposes of social media when it comes to business marketing.
Based on Dr. Rashad and Lim’s journal, social networking is so versatile that it can be used for both leisure and business purposes. In the hospitality and tourism industry, social networking sites are one of the essential tools that play an important and beneficial role.The use of social internet outlets have become widespread, and travelers consistently use the media to brag about their great experiences as well as express displeasure. In the journal “Impact of Social Media on Tourism and Hospitality” by Rashmi Gururaja, he claimed that advertising in the social media is one of the primary sources of advertising in today‟s market. Most of the organizations have websites with online portals that can be accessed by consumers and potential customers
The plan was to approach this work from it historical development to its modern day perspective. In the decade of information systems, social media has played a vital role in transforming business and communications. Through the social media and networking the business entity will grow in fastest way. Now a day, many social networking sites have emerged to easily interact with people that share common interest in music, education, movies and text etc. This is effected how the businesses conducted their transactions and advertisements and their products and services.
Meanwhile, social media plays an essential role in acquiring travel information and sharing travel experiences. The convenient and interactive features of social media attract more and more users to use social network media to search and publish information. After several years of development, social network media has developed into an important force to guide public opinion. It has even become an important source for the traditional mainstream media to capture the spotlight information. Furthermore, In tourism, consumers’ behaviour has always been influenced by development of ICTs, but social media has completely changed how consumers design and consume travel related products (Buhalis & Law 2008).
Social Media is most useful mean of communication among people. Social media become a source of information of customer and it play vital role customer life and influence customer to make decision. Information on social media impact on customer attitude. Social media also help marketer to interact with their target customers and advertise their product and service. Social media become a part of society and corporate.
The aim of this study is to focus on the latter mean of building brand loyalty, social media marketing i.e defined as the process that empowers individuals to promote their websites, products, or services through online social channels and tap into a much larger community that may not have been available via traditional channels. The main purpose of the marketers in today’s era is to build and maintain the brand loyalty of the customers. Social media is the evident source of marketing and promoting different products and services and is being used by the many businesses to tap into a new competitive environment of changing technologies. Businesses tend to gain evident popularity by targeting customers who are brand loyal to specific brands
In recent years social media has become a platform for political debates, political activism and social movements. The adoption of Facebook has revolutionised the way people communicate about various issues affecting society. A preliminary literature review follows, relating to social media and how it has been used in a few significant events in the world. According Pillay and Maharaj (2010) social networking sites provide individuals and organisations with the ability to update profiles, post statuses, post pictures, upload videos, like or comment on posts and share interests, which is redefining the way people communicate. This form of communication is cheaper, quicker and more reliable.
Social Media Analytics: Understanding the Functional building blocks Pros and Cons Introduction Every day, prospective consumers and customers propose feedback and engage in online discussion about businesses on sites like Twitter, Facebook etc. Social media, which are easy-to-access tools that allow digital communication and teamwork, are progressively making an influence on the global world. Social media has stretched from its beginning in the end user space to the point at which its result on brand and commercial reputation can be immediate and influential. Thus companies are discovering the importance to scrutinize and quantify this emerging space. The source of data for Social media is wide spread: Blogs (Blogger, LiveJournal), Micro-blogs
The tourism industry is significantly affected by these changes. Since information and its distribution constitute the lifeblood of the tourism industry, the use and the dissemination of social media technologies have a noticeable effect on both the demand and the supply side of tourism products and services. Below are presented the most important social media applications, as well as their impact on the tourism industry. 2.2.1 RSS (Really Simple Syndication) RSS feeds, also known as “web feed” or “news feed” is a technology that allows people to subscribe to their favorite websites and then get information from these sites via an RSS reader. This subscription is dynamic, not periodic, with new information delivered to the subscriber every time there’s an update on the subscribed websites.