Introduction
Social media is used for social interactions, today one out of four individuals uses social media. Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content[1]. Social media is used by organizations to communicate within the organization or to provide staff an alternative means of communication with each other. Americans spend 74 billion minutes or 20 percent of their time on social media science. Here are few fast facts, 3 out of four employees currently access social media once a day or more from personal mobile devices while at work and one third use social media at
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Almost 25% of the employee believes it acceptable to share opinion about work via social media and 15% say that their employer did something that they didn’t agree with, they would comment about them online. To despite this eye opening statistics fewer than 10% of the companies offering social media training to their employees and fewer than half have social media policies that extend to employees outside of work. The world of social media is growing exponentially, which has an impact on all stages of employment. Employers who fail to keep abreast of these developments may find themselves breaching laws and ethical standards …show more content…
Nowadays businesses can use popular social networks such as twitter and facebook to maintain the reputation of their brand and product’s. The use of blog by companies can establish themselves as expert in industry. The blog work as a company’s social homepage and points to each social platform by which they publish their content. A diverse collection of social platforms beyond just Facebook, Twitter and Youtube is important to gather a variety of links from different sources. [4].
Social media marketing is different from search engine marketing because social distribution takes to product discovery. Countless google searches take place every day, but if people haven’t heard of a company, then they will never discover the value of the products, unless the product is compatible with the social sites .To make the people aware of the company’s product ,blogs and social platforms are built to be shared, discussed and bookmarked. Only social media marketing can provide constant updates of the product to the fans, followers and
This is actually the kind of new form of marketing typically based on the efforts to create content that will attract the attention and will encourage the readers to share it across their social networks, which will bring both possibilities and challenges. The use of models and theories which are traditional has also challenged by the ever-evolving field of social media. Due to the fact of the global companies are changing their marketing towards social media marketing rather than traditional forms of marketing. Sainsbury’s also using the social media as part of their marketing strategy to attract and to increase loyalty of the
By definition, computer-mediated communication (CMC) is communication about or by means of computer technology (Thurlow, Lengel, & Tomic, 2004). The transition of computers from highly specialized technology to personal possessions contributed to the increase in investigations relating to CMC (Thurlow, Lengel, & Tomic, 2004). The study of CMC has been widely applied, allowing for discussions of all forms of human communication via the means of a computer. Some of those disciplines through which CMC has been studied include psychology (Gackenbach & Ellerman, 1998; Kiesler, Siegel, & McGuire, 1984), politics (Dahlberg, 2001; Hacker & van Dijk, 2000), and education (Berge & Collins, 1995; McComb, 1994). In addition, CMC has also been widely studied
An ethical dilemma happens when two or more ethical principles conflict with one another. Ethical dilemmas are problematic situations in which it is not clear which choice will be the right one. The CP is stuck as to what to do next because there is not just one outcome that will satisfy the ethical principles as stated in the Singapore Association of Social Workers (SASW) Code of Ethics (Kirst-Ashman & Hull, 2012). According to the SASW (2017), the core values of social work are embedded in the ethical responsibilities, which are relevant to the professional activities of social workers.
Although this act was put in place, it does not specify to electronic communications in the workplace, therefore employee’s data is still at risk. There are grounds on which it can be justified that an employer is allowed to ‘intrude’ on an employee’s privacy. If the employer is a victim of an employee’s criminal offence, the employees use of social media networks and other non work related sites and cyber-bullying in the workplace. Workplaces differ with the rules and policies they put in place for their workers. Many have specific policies that allow their employees to use social media websites such as Facebook when they are on their lunch break, or given specified times and durations in which they are allowed to visit such sites.
The employees go a long way to determine the success of the business, and in today’s world everyone use the social media to communicate, the organization should take the advantage of this medium by listening, interacting an making effort to increase loyalty and satisfaction, the employees will continue to use the networks for their own experience and benefit the company they work. The company can run social media campaigns to promote products launches, promote awareness of the company. HR department can benefit from this use of alternative means of communication internally and externally by using it to foster the culture of the organisation.
The Use of Social Networking Nowadays, we are living under decent technology and it has changed a lot of things: Entertainment, communication, and relationship; economy, education, and habit; medical, political and cultural etc. Social media has allowed us to interact with many more people other than we are used to before. We are living in a world where people would rather use text message with their mobile phone than face-to-face to each other, share greeting with more than hundreds of friends on the social media such as upload how they feel on Facebook, show photo Instagram, and what they are doing with Snapchat.
INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.
Empirical data was collected using a survey tool through structured face to face interviews. The qualitative data obtained shows while social media has its benefits, there are negative impacts on the
In order to use social media in an effective and responsible manner, one must professionally voice their opinions by using various methods and prevent the amount of misinformation from being rapidly spread. In today’s society, social media is a powerful tool for one to express their opinion. From reviews of a certain product to interpreting a movie’s plot, social media gives the average individual the ability to voice their opinion in which can be heard by millions of users. It is important for one to do this, especially on a platform with a diverse audience, because it assists in informing and persuading others to read and consider viewpoints that differ from their own.
Searching social media can give an insight to people’s personalities. People should be more careful on the internet because social media can be used for employee background checks, collage background checks, and violations of personal privacy. In recent years hiring managers have also begun checking out the personal social media pages of candidates under consideration for a position, a practice known as "social media background checks," ( Employees Should Accept ).
The world as we know it today is dynamic in nature, and technological advancements and the use of social media has facilitated the re-shaping of the way the society deals with things. In other words, we now thrive in a connected world. Social media such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snap-chat practically drive everything in our society, and the usage continues to grow. For instance, employers now look to get some insight on candidates they are trying to recruit by viewing their social media pages. Because the world is so connected in terms of communication, and the availability of information at our fingertips, many issues have surrounded employers’ use of information posted by job applicants on their social networking sites as the basis for hiring or hiring them.
CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram.
According to a study by TeamLease, a human resource service company, employees spend more than 32 percent of their time on social media every day. Social Media has now become a major part of the everyday life for a majority of online Indians. Social media is giving rise to new and plenty of platforms to communicate, as well as different styles of communication. It is important to understand these new channels of communication in order to effectively and efficiently utilize them as a means to communicate with the public as well as to know what implications they may have for the public relations practice.
We cannot deny the evolution of technologies because due to its development a lot of things are changing day by day. Undoubtedly, social media has its advantages and its disadvantages. The idea of social networks should not be abandoned just because they sometimes have some negative effect on person’s conscience. The disadvantages could be eliminated by raising these issues publicly. The networks are continuously developing and trying to reduce adverse problems.
Chapter 1 Background of the Study Introduction In the contemporary world, most people use social media for news, entertainment, to seek information and to be updated every day. Nowadays, the use of social media has greatly changed how people interact with other people. Today, most people only consider the benefits that the social media brought to the people without thinking about the possible negative implications of using it.