Social media serves the purpose of making it easier for consumers to find out and distribute information about different brands, products and services. A significant percentage of customers that relies on the internet to search for products have discovered specific companies through social media. If the opinions and reactions of your consumers matter to you, going social is necessary. INFORMATIVE Social media is informative and gives you access to what your competition is up to as well as what customers are posting online about products and services. This gives you better insight into the market and various factors that affect your
Every company wants to have less expenses in order to gain more profits. Consequently, social media is an excellent platform for marketing strategy. It is able to communicate the messages to mass people at a lower cost in the shortest possible time, just a click of a button. For instance, it costs much cheaper than traditional advertising and promotional activities. Social media can represent the product in the same way of television, newspaper and radio do.
Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Markets, especially for products aimed at young people, social media are extremely important (Langley, 2009). Social media networks are fantastic resources for businesses of all sizes looking to promote their brands online. The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences.
documents. Social Media is a powerful tool that most companies are using to promote their brand and products. Companies advertise their products and brand in social media such as Facebook, Glass, Orkut, Twitter, etc. to attract the attention of consumers. There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers.
Social Media At this time, social media widely used by the wide community. Social Media is a phenomenon was shocking around the world community. Social media able to unify the world community to communicate and create new thing. This can be seen from the number of people who use facebook, twitter, path, instagra, yahoo and etc so social media able to unify the entire world community. In 2012 until 2013, social media users are very significant from 12 years old so social media will belong to everyone.
Social Media is a common platform widely used by people for interacting and sharing information using; this includes as Facebook, Twitter, and Google+ amongst others (SocialMediaDefined, 2014). After assessing the recent statistics which states that there are 1590 million active Facebook users and 1000 million active WhatsApp users, it is evident that the interactions with social media are extensive. (Chaffey, 2016) According to the author Erik Qualman “the power of social media is it forces necessary change” (Vries, 2013) the power can be utilized either for a better cause or a misdeed but the question is how it is being made use of. Factors such as impact on business, creating social awareness and socialization are discussed to understand
First and foremost, what is social media? Did anyone know the function of social media? Social media are technologies that are create to share information, ideas and allow the users to communicate in social networking sites. There are a lot of social media nowadays that can be an interactive ways in communicating and interacting with others in cyberspace. Social media such as WhatsApp, Facebook, Twitter and many more are the top popular websites that almost all people around the world usually visit.
Social media has radically changed how people interact with one another. It not only allows people to be connected from sunset until sundown, but also allows people to communicate instantaneously no matter the distance. This changing communication affects how companies and brands relate to customers as well. Social media’s efficiency and convenience attract marketers. Well used social media tools range from e-mail, Web Sites, blogs, and video sharing to online communities and social network like Facebook, Twitter, and Instagram.
INTRODUCTION Social media refers to applications and websites that enable users to create and share content in the form of text, photos, audio and videos. Examples of social media platforms include Facebook, Twitter and Instagram. As technology has drastically improved over the years, so has the usage of social media. The rise of social media has also affected aspects of life from politics to news consumption and “even people’s level of stress” (Perrin). Social media features many benefits from convenience to better networking.
Since social media is a platform of sharing information to an audience, the information posted by users and gathered by an audience may be the cause of its affect on social relationships. The information are networked everywhere and can be accessed by your personal audience, followers, friends, and even random strangers (Quist 2004). Under Social media is social networking, one of the most-used forms of social media. Social networking websites have usually the same content, a profile, collection of pictures, biography, etc. of the user.