Every company wants to have less expenses in order to gain more profits. Consequently, social media is an excellent platform for marketing strategy. It is able to communicate the messages to mass people at a lower cost in the shortest possible time, just a click of a button. For instance, it costs much cheaper than traditional advertising and promotional activities. Social media can represent the product in the same way of television, newspaper and radio do.
In this study paper, I presented the business impacts on social media and social networking. In this research, I explored the social marketing techniques and social interaction business techniques. Explained social media is also be a part of the business market. Researched that social media is very useful to develop the business and got result is created a business world with communicating by social network. Introduction: The project Social Media has transformed the interaction and communication of individuals throughout the world.
More companies are adding a Twitter feed to their contact page, or their CEO suddenly has his own blog to rant on” (Silver, 1). Social media spreads information on anything people share. This demonstrates that social media can benefit a business. Obviously, the counter point can also be made that negative information on social media can harm a business. However, a savvy business person should be able, sometimes with outside professional help, to manage his or her business’s internet
THE ROLE OF SOCIAL MEDIA IN MARKETING: Social media is rapidly becoming an established aspect of campaigns, brand awareness, and communication between companies. It has a major role as a marketing tool used for letting customers know about company’s products, company’s identity, and brand identity. Social media have a vital task in marketing. • Social media brings businesses close up close and personal with their target market. It is part of this that makes marketing on Facebook, Twitter, Instagram and LinkedIn interesting.
Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.
Social Media’s growth and impact over the last decade has been monumental. The significance of social media and social media platforms has changed society as a whole. Over the last decade, social media has changed from an underground and/or meek existence to the main source of communication as a whole, or the norm. This is an important point for businesses to consider. The new always on mentality of the consumer as well as the actual 24/7 nature of social media, readily available literally all the time, has truly changed the face of marketing, advertising and business functionality.
Some brands do not believe in gaining costumers through social media, meanwhile, in fact, promoting the products in social media is a tremendous opportunity to attract customers. The first points of the summary are social media encourages costumers to interact with brands. In this case, nowadays most people are spending their time on the Internet more than they are spending time in their real life. Social media also helps things go viral and go mouth to mouth. Meanwhile, Word of mouth (WOM) reached the Internet, which means the interpersonal communication about products and services between costumers manages through Social Media.
1.0 Introduction- In a dynamic and innovative industry, people’s minds have been changed in the way they access information by social media. The term social media influences how individuals communicate due to the high quality connection of social media platforms. The restaurant industries adopting social media can market the business and its reputation along with business and customer relationship in order to generate revenue streams. With a number of new social media platforms with large customer base, social media is redefining marketing one-step at a time. Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns than offline marketing and a larger reach, social media marketing is a game
This study aimed to know the attitudes and perceptions toward social media of selected BS Psychology first year college students of De La Salle Lipa and has found out that almost everyone is an active user of different social media sites. The researchers have found out that social media sites are mostly used for communication, rather than to just waste time. The respondents saw social media as helpful and very benefitting for them. Some of these benefits are better communication and faster gathering of information. Although there are also some flaws in the use of social media, such as, social media being really time consuming and bonding times with family members are lessened.
Social media is the highest chance to promote the company or business worldwide such as promoting it in YouTube , live update and even advertisement in all social media. Besides that, most of the famous brand such as McDonalds and even KFC also spread their business through social networking. People are usually interested in purchasing a products through how they commercial it. Other than that through social media, the person can gather more information about customers sentiment and also can run real-time reports about their brand and business. According to Internet Marketing : Integrating Online and Offline Strategies written by Mary Lou Roberts, Debra Zahay, in 2014 shows that 17.2% of spending share of total media advertising worldwide are from online advertising.