Once you start interacting with other people and getting to know more about people, it becomes part of your daily routine, you’re always going to want to know what that person is up to, what he or she is doing throughout their day. All this new social media is a cancer to our
Businesses are slowly making the transition over to online selling and advertising, marketing their products to more people than ever before. Consumer culture has never been as large as it is now, and it will only grow larger as the years go by and that is almost entirely due to media. Comparatively, in the beginning media was mostly contained to papers, prints, and magazines. Later emerged the radio, television, and after that the internet and social media. The purpose of widespread media has changed over time as well.
Consumers are turning away from traditional media, such as TV, radio and magazines and are looking to social media to search for information about brands ( Schivinski and Dabrowski, 2016). Social media was until recently seen as the domain of younger, technologically savy consumers that were adapting faster to the new technological era, it is now more generally considered to have entered the main stream and therefore more widely spread in its demographic (Stephens and Galak, 2012). This shows the change in the communication between the consumer and companies. Schivinski, Christodoulides and Dabrowski state that Social networking sites, for example Facebook, Youtube and Twitter, are becoming ever more important in the lives of consumers. They also suggest that because of this there has been a change in their communication habits as consumers are now more intensively engaging with social media (Schivinski, Christodoulides and Darbrowski, 2016).
The government is constantly trying to figure out ways to use social media to their advantage even if their ideas are a little bizarre. Throughout recent years, individuals are constantly using social media for their everyday use. It 's surprising to see how technology has become more efficient and resourceful for every individual. It has become a great part of our lives that even the government has decided to join the buzz in social media. In this article, it was said that the government is capable of forecasting elections by using a tool called Twindex.
In the last twenty years, technology and social media have taken over the globe. Technology has enabled people to connect with each other; they can connect through email, text, or social networking sites. Since this phenomenon of being easily connected has occurred a significant amount of controversy has sparked. A few argue that social media is excellent while the majority of critics argue social media is having a negative effect on people. Two articles in which discuss the different effects of social media are “I Tweet, Therefore I am” and “The Upsides of Selfies: Social Media isn’t all bad for kids” by Peggy Orenstein and Kelly Wallace respectively.
It is impacting all age groups into this questionable online networking circle that is this fabricated world around anyone who enters it. This in result enables individuals to access anything they desire on the web. But, the vast majority of our population does not realize the disturbing measures advertisers got to in order to gain profit. This is an issue that unquestionably needs attention, before it does anymore damage in the media. This particular research concentrates on a subculture, in this manner a great deal of its discoveries will be sourced on the web; through eBooks, magazine adverts, commercial adverts, anything viral.
As we grow and develop as individuals, so do our surrounding that shape us. Over the years, the evolution of technology has introduced us to new methods of gaining information. Before social media became widely known and used, came traditional media which consisted of reporter control that limited what kind of news was allowed for public viewing potentially having the news become less diverse. This then introduces New Media, which is composed of digital interactive platforms that provide similar information as traditional media but in a different method. Nowadays social media has become the most common methods for people worldwide receive their information while also creating an impact on their community.
The remaining 31% also gets the latest news through the social media platforms. The awareness created and spread through the social media is either informative or educative. Most news organizations including the world’s most popular channels such as BBC, CNN, CCTV, and Aljazeera use social media platforms to update their followers on the happenings around the globe (Shirky, 2011, p.25). Sports media houses are also in social media where they keep their fans updated on various sporting activities. An important aspect of the social media sites is the degree at which users share the news channeled to them by the media houses.
Social networks are quite common and popular in this modern era and it is part of our daily life. Almost every individual, young or old, is now available on social networks. Facebook, Twitter, Instagram, WhatsApp, Tumblr and many more are the examples of the social networking sites. The reason why these sites are trending is due to their benefits. We can use the social networking sites to connect with people from different parts of the world, stay updated with our school mates, and find new clients for our business.
In fact, according to an analysis done by Buzzfeed News, found that false news stories were actually getting more Facebook engagement by about 100 000 engagements than the real news stories (Silverman). While one may not see this is as an immediate problem, it can have far reaching consequences when considering the function of the media. One of the media’s roles is to inform citizens of items that concern them (McNair 19). However, once the public’s trust in the fourth estate falters, this function of the media is severely impeded. This can have a great impact on society as vital information that they may need in their daily lives becomes mistrusted and ultimately