Benefits Of Social Media Marketing

Effects of social media for a small business when used for marketing. 1 ANNOTATED BIBLIOGRAPHY

DeMars, J. (2014, August 11). The Top 10 Benefits of Social Media Marketing. Retrieved September 10,

2014, from http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/

In this article, DeMars discusses the different benefits of using social media for marketing. DeMars introduce several explanations to why companies that aren’t using social media should integrate it into the marketing platform. The major results that DeMars discusses are that social media when used as a marketing tool will increase brand recognition, improve

Kundahl argues how social media will directly increase sales, and build relationships with consumers. He also introduces the importance of having a solid social media strategy in place which will help increase sales and brand awareness. In addition, Kundahl discusses how social media can help with marketing research to gain useful customer insight which help with sales. Also he explains the importance of having a proactive mindset with social media marketing by taking small steps to build brand awareness. This source is a credible source, because the author holds a Ph. D in Cell and Developmental Biology from NYU and an M.B.A in Online Marketing from University of California, San Francisco. This source is will be useful for the research, because it discusses how social media will increase sales which is one of main supporting elements to support the argument of this

On the other hand, she discusses more statistic information to showcase how companies that have started using social media as marketing tools have seen an increase in customer loyalty. Lesonsky, also explains that social media have helped these small business stay engaged with customers, build brand awareness, and identify and attract new customers. This source will be useful for this research, because it discusses different reasons why companies don’t use social media with statistic information and also the differences for companies when they started using social media as a marketing tool which is the central focus to support the argument of this study. The author of this source is a credible source, because she earned a bachelor degree from the University of Missouri- Columbia in Journalism. Lesonsky, also has many years of experience helping small business owners. She was also formerly the Director of Entrepreneur Magazine, but now is the co-founder of GrowBiz Media. She has made many public appearances on shows like CNN, Today Show, and many more which she discuss about how to effectively help small businesses. Also Lesonsky was a part of the SBA (Small Business Administration) for many years and awarded as a Small Business Advocate, and a Women in Business Advocate. Lesonsky, has earned many other honorary awards for her dedication to help small