Social media contributes to marketing which advertising has been a big deal on internet. Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on
Its fundamental impact to the society is to create connections and relationships between people. For businesses social media can be used for marketing purposes. It helps build the brand of any business therefore making it more attractive to customers, current and previous employees (Edosomwan, Prakasan, Kouame, Watson & Seymour, 2011). Businesses are able to use social media to share more about themselves and value to customer, provide support for customers and customers can also provide feedbacks on their product making them feel involved. Facebook which is one of the most popular social media platform is seen as the most important marketing platform for businesses based on responses from marketers worldwide.
The Effect of the Internet and Social Media on the Success of a Business Danielle Arthur Kaplan University The Effect of the Internet and Social Media on the Success of a Business According to experts, “Today around seven in ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves” (Pew Research Center 2018). The effect of social media has made businesses grow and expand for the best and even caused some to fail and foreclose. The internet and social media has improved businesses in the areas of advertisement, networking, receiving feedback, and increasing sales. This is an important thing for people to understand if they are running a business or plan to start one. Advertisement has helped businesses to get their products seen all over the world and bought.
The vision of the company is to be the most trusted retailer from where people will love to work & shop. They’ve also refined the goal to reflect their commitment as to make the life of the customers easier by offering great quality and by serving at fair prices to meet the needs
The appropriate data collection method is focused to gather the required data. In this study, primary and secondary data has been collected by researcher. In primary data, researcher conduct surveys by using questionnaires while in secondary data; researcher conduct information by using online resources such as books, research articles and journal papers. The quantitative method for collecting data through questionnaires will be used to test statistically. The data collected in this research will be quantitative in nature thus; SPSS will be employed to test regression and correlation according to the survey
Two feature extraction methods are in employment, first one is base on the SP (statistics properties) of the biometric images and the other is the traditional 2D principal component analysis (2DPCA). The minimum distance rule (MDR) is adopt for fusion of the match score level and compare the outcome of the multimodality recognition with the results of the unimodal palmprint and face recognition. The results shows the performance of multimodality outperforms the unimodal recognition and the correctness can reach 100% based on ORL and PolyU database using the fusion rule at the match score level
10. Improved Customer Insights. Social media also provides the opportunity to gather valuable information about potential customers. For instance, companies can directly reach customers’ comments and discover their needs and interests, which is called social listening. (Forbes, 2014) It is clear that social media creates an undoubtedly huge marketing advantage for organizations.
The researcher used likert scale in the questionnaire whereby he got definite answers. This allowed the researcher to collect as much data he could in less time. The questionnaire consisted of three sets of questions, the first set had 11 questions which responded to the first research sub-question, the second set had 5 questions which responded to the second research sub-question and the third one had 5 questions which responded to the last research question and all together responded to the research question. The sample of the questionnaire with the respondent answers is at the back in the appendix
The details are that 60 users of branch libraries will answer the questionnaire while the top management library staff (Director, Principal librarian and chief librarian) will participate in the semi-structured interview. The researcher will also make observation at the same time using a check list and interview. The study will adopt a largely quantitative approach as the purpose is to evaluate and describe users’ perceptions of the services provided by the LNLS branch libraries. In doing so, descriptive survey design will be used. According to Gliner (2009) a survey design is economical in that it allows the gathering of data on a once-off basis and also allows for data gathering in a short space of time which is an important
On the other hand, employees can also take this opportunity to advertise their company’s products by creating a Facebook page. By advertising online, this will create visibility and exposure throughout the world. Services such as online orders can also be then implemented. The more the exposure, the more the orders, and then the more deliveries are made. A move like this can increase the marketing of the company.