Social Media Marketing Tools In Sainsbury

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1. Introduction
John James Sainsbury and Mary Ann, his wife Sainsbury founded Sainsbury’s, pioneer of the self-service retailing concept in the UK in 1869 with a shop in Drury Lane, London. The company has become the largest grocery retailer in 1922. At present times Sainsbury’s is one of the second largest chain of supermarkets in the UK with a market share of the UK supermarket sector of 16.9% and the holding company, J Sainsbury plc is split into three divisions. The vision of the company is to be the most trusted retailer from where people will love to work & shop. They’ve also refined the goal to reflect their commitment as to make the life of the customers easier by offering great quality and by serving at fair prices to meet the needs
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Literature Review
In this literature review the researcher tries to discuss the usage of different social media marketing tools used by organizations and how the put an impact on customer’s purchase making process. There are many literature and theories that the researcher used to develop a conceptual frame work and research paradigm.
2.1 Social Media
Social media marketing is one of the most recent versions of marketing method that is creating buzz marketing all over the world (Silvestre, 2011). According to the research of Forbes (2013) the number of customers has increased rapidly because of the use of the social media to know about the product and make the comparison with other products of other producers. According to Anon (2014), more than 80% of the fashion house has utilized social media sites to capture a large market share. Along these lines, the noteworthy improvement in fashion house by social media sites has been caught by the individuals everywhere throughout the world. As indicated by Coursaris and Van Osch(2014) the patterns of purchasers have been changed with the advancement of social media marketing everywhere throughout the world. Customers are willing to have products inside of the sensible time period. Therefore the characteristics of the products should have been found out by the customers inside of the time period. As stated by Kaplan and Haenlein (2010) that social media has spoken to progressive improvement in shion house by the initiation of the
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Primary data gathering technique and secondary data gathering technique are these two kinds of data collection methods available in the research study (Som, 2013).
The researcher will assemble the info and statistics from the 100 samples of Sainsbury. The researcher has to plan the customary questionnaire for the gathering of the statistics from the respondents and also practiced the survey procedures for the gathering of the raw info from the sample for gathering primary data that are unavailable in other sources.
3.5 Sampling Techniques
There are two kinds of sampling methods are practiced by researchers. These can be defined as probability sampling as well as non-probability sampling.
The researcher will practice the probability sampling method in this research study. The researcher will follow the technique of the survey method for the gathering of info generated from the survey with the procedure of the standard questionnaire. The researcher will gather data from the 100 samples of Sainsbury.
3.6 Data analysis Methods and Tools
In this research study, the researcher will practice SPSS, Microsoft Excel, E-Views and strata for the investigation of the composed info.
3.7 Ethical

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