Positive And Negative Aspects Of Social Media Marketing (SMM)

This essay deals with the positiv and negative aspects of social media marketing (SMM). Since the industrial revolution in 19. century all technical devolments are advancing faster than before. But the social media revolution in 1970 „changed the way we communicate, we live and we do business“. With regard to the future is it important that everyone is aware of the impacts social media marketing provides focusing on social networking marketing. .

The enormous growth of social media has a great influence on the manner of communication of companys since 2005. Since then,there is the possibility in social networks not only to communicated with potential. customers and other participants but also to interact to achieve organization goals on

For companies is one of the many benefits of social Media Marketing to be able to identify members with high numbers of followers to reach more people and market your products more profitably. Thus the awarness of the products or services can be increased enourmously. With analysis technologies about the activities of users the stakeholders get acquired and identified. For this purpose social networks are used by 76% of enterprises for marketing strategies. Activities in social networks can also get very influential, because many people can be reached in a very short time. Another huge impact is that a direct connection between companies and customers is possible from around the world. In contrast to traditional marketing campaigns the product presentation in social media marketing can be implemented more

This provides for every company a considerable potential. But that can also have a negative impact, as consumers also have the option to write reviews or criticism concerning outer. Negative comments can even affect the behavior of users. As soon as a good image of a brand through social media marketing worldwide can arise so quickly negative opinions on the web also damage the image of a brand, company or person. The social media marketing including harbors the risk that the communication and the presentation of the public can get out of control because the opinions on the Internet does not necessarily correspond to those of the company. If a company then does not pick up to convince these criticisms to the opposite side of the contrary and working on her image, they can be long-term