Social media are pervasive in today’s society and penetrate almost every facet of everyday life, be it within private interactions or the professional sphere (van Dijck & Poell, 2013). Its seemingly sudden rise in popularity has caused many to question its longevity, leading to much speculation as to whether or not social media are a fad. This essay will not concern itself with weighing up the arguments that are for and against social media being a fad, but will instead set about looking at what a fad is and then present a framework to identify them. Next, a review of what social media are followed by applying the framework to assess its status as a fad. Bikhchandani et al.
(2013) studied the family internal factors that influence internet addiction among adolescent girls. The sample included of 200 students. The result indicated that there is a negative relation between internet addiction and openness communication, intra-generation attention, cognitive connection, affective connection, and adjustment with adolescents ' family members. And through these factors, openness communication, intra-generation autonomy, affective connection and cognitive connection predict variance about 25 percent of addiction to internet. Dogan, H. et.al, (2015) examined the parenting style as predictor of internet addiction.
How much success social media has had in regards to activism and promoting social change is a continuing debate though; authors Gladwell (2010) and McCafferty (2011) claim that social media is not an ideal tool. On the other hand, Postmes and Brunsting (2002) and Starbird and Palen (2012) contend that social media enables mass communication effectively mobilizing change. Notably, social media over the last few years has evolved and become a valid communication and advertising tool for non-profit organizations to use as a promotional asset to attract volunteers and donations. This paper will argue the success of social media as a promotional asset for non-profits by examining the different benefits and costs of using social media as a resource to attract volunteers and donations to a specific cause. Benefits of Advocating for a Cause Through Social Media Non-profit organizations are regularly looking for more volunteers to help out their cause through donating time and money.
The definition of Social Media is “the collective of outline communication channels dedicated to community-based input, interaction, content-sharing and collaboration” (whatistechtarget.com). In the last ten years, the online world has changed drastically. Currently, Social Media has become a trendy and popular tool among students. However, over the years it has been overused and caused imbalanced to students regarding their relationship to others, personality, and living. In the year 2012, there are 483 million daily active users on average in December 2011 and they had 845 million monthly active users at the end of the said year (Facebook, 2011).
In 2004, Mark Zuckerberg launched Facebook. It was then like an infectious disease, people from all around the world started to have a Facebook account. In Hong Kong, around 63 percent of citizens own a Facebook account. We add friends on Facebook, inbox each other, share photos and comment on each other’s status. In the past ten years, the existence of Facebook has changed the way people interact and communicate.
The author understands that though there are additional countries that have adapted to using social media for broadcasting, but to get a better look of the evolution of social media with the public and identify the positive and negative effects on its usage through political figures, this paper will be focusing on one specific population with full access to social media; the United States. The author also has not participated in any form of social media and though this variable can be seen as a limitation, this has actually given the author a more objective lens to use for the research of social media. In order to better understand these transmitions of messages to the united states What is social media? Social media to some would be referred to as Instagram, Twitter, Snapchat etc. Though most don’t consider the sites such as Wikipedia,
The Impact of Social Media Social Media has profound effects on today’s society. Over the years, Social Media has emerged as one of the prime choices of communication for people of all ages. In fact, 74% of online adults use Social Media. Social Media has become so defining feature of our traits and is bringing about changes to our society. While we cannot correctly predict the development of social medial in the next 20 years, we can foretell that its evolution will be evasive.
Social paranoid We have mentioned that people nowadays are getting more active to voice out their opinions or share some information through Facebook compare to few years ago. However, this might cause some issues for the society. This is because nowadays people can simply share the information to their Facebook friends but some of this information might not be verified or proof by the government or the particular authority. Besides, we, as human being will tend to believe what other people say especially when there are many of them are saying the same thing. This actually will convince us to believe the particular thing or situation indirectly.
Therefore, “a small number of investment is enough to get social media strategy started and the return can be amazing". (Anca 2012) However, some money is required when hiring someone familiar with social media marketing. • Branding Arca claimed that social media is very effective to build a brand. It enables companies to advertise their products, services or even their name recognition by social media through at least one of their five senses. (Arca 2012) Howeverm this is not always true as users might concentrate on the different accounts overflowed.