Introduction: The project Social Media has transformed the interaction and communication of individuals throughout the world. Social media is a concept that has been evolving the human interaction. In the present situation, social media has impacted many aspects of human communication, by that impacting business and social services. In
Social Media is a main news stage and overall gathering that curates and offers the best thoughts and bits of knowledge into social media and technologies innovation's effect on business, society, and culture. Although it began as a platform for people to share images to their loved ones, social media has developed to wind up plainly considerably to have a full impact, particularly for organizations. Social media is presently a key part of associations' promoting marketing strategies and considering current circumstances. According to the study of Barker (2017), The term “social influencers” has been coined to represent individuals who have a significant following on social media. With a large audience seeing these influencers’
Such a positive emotion may directly affect the consumer’s purchase behaviour. Booth and Shepherd (1988) argued that cultural and economic factors, consumer’s personality, attitudes, values and emotions, affect consumers’ decision making process regarding food selection. Aaker (1991) reveals that the origin label is an important source of value added to European agri-business. Kotler (1994) identified that consumer buying behaviour is influenced by cultural, social, personal and psychological factors. Steenkamp (1996) identified that biological, psychological and socio - demographical consumer’s characteristics, marketing of the product, economic and cultural environment affect consumers’ purchasing decisions.
Social Media is most useful mean of communication among people. Social media become a source of information of customer and it play vital role customer life and influence customer to make decision. Information on social media impact on customer attitude. Social media also help marketer to interact with their target customers and advertise their product and service. Social media become a part of society and corporate.
Financial risk and delivery risk have no significant influence on consumers ' attitudes towards online shopping. Introduction The invention of the Internet has changed the way companies develop around the world (Adnan, 2014). The use of the Internet and e-commerce has been growing rapidly since the last decade (Yörük et al., 2011). Through the internet with a few mouse clicks, people can connect with friends and family from a distance (Khalil, 2014). People use the Internet for many reasons, such as looking for product information, pricing and quality, choosing services and transferring payments (Moshref et al., 2012).
Abstract The emergence of social media has led to the rapid increase of its usage amongst the consumers around the world. This has increased the usage of social media for adoption of tactics such as public relations by many professionals. Since this new form of communication is spreading and growing at such a fast pace, it has become crucial to thoroughly analyze the impact social media has on the overall performance of the practice of public relations. Introduction According to a study by TeamLease, a human resource service company, employees spend more than 32 percent of their time on social media every day. Social Media has now become a major part of the everyday life for a majority of online Indians.
Technology has created opportunities and brought about interaction and collaboration. Considering the growth of social network as a strategic tool in the businesses, the research is aimed at analysing the impact of social network on businesses. The use of social network influences the business work and it’s useful to new entrepreneurs looking to increase their business. (Kietzman, Hermkens and McCarthy, 2011) Social Network platform took over the way businesses communicate and relate with its customers. Businesses have created social network pages to market, offer their services and sell their products to customers.
Social media has become the biggest technological revolution of the 20thcentury with a considerable number of the people of the world having contact to it. Social media provide an environment of social collaboration through publishing techniques which are highly accessible. Using technologies based on the Web, social media transform media monologues into social dialogues. With the rapid growth of social media activities, it has been noticed that it is incorporating the daily lives of many people especially the youths. The advent of the Internet and digital communication technologies has greatly contributed to the revolution of youth oriented media.
(David and Geoff, 2000) Consumer buying behaviour is affected by three main factors which are buying situation, personal influences and social influence level. (Weilbacher et al 2003) Advertisements do not affect the whole; but only what consumers have learnt and perceived about the product. Advertisements main task is to explain the complete idea in different way so products have a livelong impact on consumer mind. To analyze customer behavior more aggressively, firms need to understand some important aspects of consumer behavior that are associated with product so consumer buying behavior can be understood. (Glowa, 2002) A product or service is purchased only when the communication effect is active and is appropriately connected to the brand.