Chapter 1
THE PROBLEM AND ITS SETTING
Background of the study
The online world has become a new kind of social communication. It connects people to different online communities. This practice has already been accelerating during the past decade (Heinonen, 2011). The author believed that these changes in media consumption and online collaboration have boosted the interest of businesses and consumers in employing the social media sphere for their marketing and communication efforts. Kozinets (1999) argued that the influence of information by society greatly affects consumers buying decision processes and product evaluations. He asserted that social media provides a new channel to acquire product information through peer communication.
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Social Media
There has not been a very clear definition of social media as a field of study because its influence and functionality significantly depends on some factors which make it constantly changing and evolving. According to Solis (2007), technology plays an important role in social media dynamics as social media development is dependent on the technology and platforms which enable the interactive web’s content creation, collaboration and exchange by participants.
The author added that social media provide a shift on how people discover, read, and share news and information. He further explained that social media is a synthesis of sociology and technology that transform information flow from monologue to dialogue (Solis, 2007). Brown (2009) also defined social media as "Web 2.0-based sites which bring different people together in an effective proposal and it guarantees a deeper social interaction, stronger community and implementation of cooperation projects. On the other hand, Kahraman (2010) shared that the most commonly used definition for social media is that, it is an online venue that people use to share their ideas, experiences and perspectives to communicate with each
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Although they found substantial effects of others’ evaluations on people’s own judgments, the effects were not always significantly stronger when the social conformity pressures are stronger. As stressed by Berthon et al. (2008), consumers' online behavior is developing at a fast rate. Consumers are taking part in a variety of activities ranging from consuming content, participating in discussions, and sharing knowledge with other consumers to contributing to other consumers' activities. This active consumer behavior is changing the media and marketing landscape as consumers are invading companies' marketing sphere. Evans (2008) presented the classic purchase funnel model as an indicator of how social media has impacted on consumer decision making process in different stages.
Park et al. (2009) found four motives for using social networking sites: socializing, entertainment, self-status seeking, and information. These gratifications are common motives for consumers' activities performed in social media.
Table 3
Social Influence that Affect Buying Behavior in terms of Work-Group Norm Work-Group Norms Mean
The modernization of the web can have positive and negative consequences on the world. It is sure in light of the fact that it gives everyone the power to access any information, that they need in second. In any case, it is contrary since individuals start to get limited focus and just focus on the things they need to see as opposed to seeing the full picture. To begin with, The Loneliness of the Interconnected is an essay on how the internet
Social media was created two decades ago and has developed a lot since 1997 when it had first made an appearance in the world. Before social media many people did not have a way to communicate or interact with others using electronics, everything was verbal or written. When social media first made a blogging page it became a hit as told by Small Business Trends, “In 1999, the first blogging sites became popular, creating a social media sensation that is still popular today.” Social media has made an impact in many people’s lives throughout the years. After blogging was invented, social media exploded with popularity.
In the generation of technology and innovation, the creation of social mediaattract a vast number of people world wide. Aside from the basic necessities of living it may also considered as one of the most important belonging of an individual in this day and age. Primarily because of its accessibility to communication, information, education, and entertainment. Social media offers several kinds of Social Networking Sites (SNSs) such as Facebook, Twitter, Instagram, Snapchat, Gmail, YouTube, and among other things, which enable the users to communicate and participate to broader range of issues and events worldwide.
It is the process by which people share thoughts, emotions, information through non-verbal and verbal means (Interpersonal Communication Skills). Communication innovations build to connect individuals together so they can share their lives,thoughts,opinions through Instagram, Facebook, foursquare, twitter, and more. But on social sites people tend to wear mask and try to hide their true side. Have you noticed that lives of your boring friends seems to be very impressive and interesting on social media, always.
Now days where ever we look we can see commercials like billboards,tv commercials,internet commercials but does it effect our decisions ? The Media is believes influence people there are many ways to influence people and societies maybe they are influence by media we call that media effects. We can say media effects our review of life. Media control of information we get , editors have a lot of power in this case because they control what we thinking about and also they can desisted who is the bad guy and who is the good guy in the story the way they tell us.
Abstract The emergence of social media has led to the rapid increase of its usage amongst the consumers around the world. This has increased the usage of social media for adoption of tactics such as public relations by many professionals. Since this new form of communication is spreading and growing at such a fast pace, it has become crucial to thoroughly analyze the impact social media has on the overall performance of the practice of public relations. Introduction
Introduction In this new era of internet, computers and cell phones play a vital role in business. The growth of technology is in its highest pace. Marketing and communication techniques also changed with the technology. With the growth of Internet, online social Medias have become important communication channels and also virtual communities have emerged.
Social media are a websites and applications that enables a person to create and share a content. A person can also interact with someone like family, friends, loved ones all around the world. It deals with the sites that a person uses in order for them to have a communication. It has some negative outcomes that has a aggressive feelings, aggressive thoughts, and aggressive behavior. Social networking describes the phenomena found in, participatory and self-expressive websites such as Facebook, Twitter, My space, and Youtube.
Imagine that 20 years ago the only way to stay in touch with a person was to mail a letter. In a modern world with the invention of social media, people can converse with someone using the internet and get a response within seconds. Although in the course of time all generations have started to take advantage of the novations that social media has brought about, teenagers and young adults are the most active users of these networks. According to numerous research studies in the area of online social networks, it has been shown that such sites are impacting the lives of the youth significantly. Understandably, there are a lot of different opinions about its positive and negative influence.
Social Media for The Community In this Modern Era, Social Media plays an pivotal role in communicating. If we look according to the expert B.K Lewis, media social is label for digital technology that allows people to interact,providing and sharing the message content. We know that social media is very close to the community. Even it can be said that “human’s can’t lived without social media”.
Impact Social Media in Society Social Media is a medium that uses technology to share all the information that occurs in society or about one 's life and networks. Social Media technologies take on various forms including magazines, internet forums, weblogs, social blogs, microblogging, wikis, podcasts, photos or images, videos, social rankings and bookmarks. Social Media in the Society has a big impact on the daily life. Everbody can used social media, it could be young or old people.
Thesis The Effects of Social Media on College and University Students Introduction Social media is a form of electronic communication which facilitates interaction based on certain interests and characteristics. The social networking sites are gaining a lot of popularity these days with almost all of the educated youth using one or the other such site. Thousands of people join social media networking sites to keep in touch with their friends and family members, According to Boyd and Ellison "people use social media sites such as Face book, Twitter, MySpace to create and sustain relationship with others"(1). Moreover, social networking sites are created to allow individual to communicate with others who share similar interests, information and friends.
Social media is an online service, platform or site that focuses on building and reflecting of social networks or social relations among people who share interest or activities. Some famous sites are Facebook, Twitter, Instagram and YouTube. The generalization of the internet makes us live conveniently and fast. We live in time where communication is possible without having to exert so much effort. We live in the time where social media is the main medium of communication.
Name : (Quintus) Gan QI Xiang Student’s iD : 0322280 Question: What are the advantages and disadvantages of Social Media? Justify your answer with relevant evidences. The definition of social media is a group of internet-based applications that allows the creation and exchange of user-generated contents such as tweet, post, picture, audio files, video and others more which is created by users of an online system and service.
Today 's society is a network society. It is a product of the digital revolution and certain sociocultural changes, that occurred within these last twenty years. It is a society build around personal and organizational networks; that are based on digital communication by the use of the internet. Networks are international and know no frontiers. Furthermore, this brought forward new ways of communication, where people from every corner of the world are interconnected and make them reachable in every instant; thus, making the network society a global one.