Social Networks And Business

CHAPTER 1

1.0. INTRODUTION

This chapter provides a brief overview of the study presented in this research. This chapter introduces the scope, problem statement, significance of the research, and research question, as well as the assumptions, limitations, and delimitations of the research.

According to Iris (2014) Social Network is the use of internet-based social media programs to connect with family, customers or clients. Social networking can occur for various purposes like social or business purpose through sites like Facebook, Twitter and LinkedIn. The research will be analyzing the impact of social networks on businesses of Botswana using a case study of Mac Training and Management Consultancy. Social networking can be used as a significant

Businesses are beginning to use social networks as a means of marketing. Unfortunately, many businesses use social networks without full knowledge of how it can impact the business performance. As a result, without the basic knowledge and understanding of social networks and how to use it to engage customers, countless opportunities are missed.

Social Network tools have brought about fast change in the way businesses communicate to the public. Technology has created opportunities and brought about interaction and collaboration. Considering the growth of social network as a strategic tool in the businesses, the research is aimed at analysing the impact of social network on businesses. The use of social network influences the business work and it’s useful to new entrepreneurs looking to increase their business. (Kietzman, Hermkens and McCarthy, 2011)

Social Network platform took over the way businesses communicate and relate with its customers. Businesses have created social network pages to market, offer their services and sell their products to customers. This online communication platform makes matters difficult in respect to the information that the business avails to customers to draw conclusions from and these has brought about theoretical issues in the businesses (Hallier,

SIGNIFICANCE OF STUDY

The purpose of this research is to analyze the impact of social networks on businesses in Botswana: A case study of Mac Training and Management Consultancy. It is important to understand businesses takes advantage of marketing techniques and social network platform to help promote business. The study would provide the necessary knowledge and better understanding of the role of social network interactions on businesses. The findings may help business managers to identify the functions, and to measure their impact and manage their risks.

Researches have been done concerning social networks and its influence on the business and the benefits were only focused on the market of the business, but this research is focusing on the business as whole. The study contributes to existing literature. Businesses will know the impact of using social networks in their marketing. The research has tried to understand how consumer’s actions change in terms of demands and expectations to services and products with the help of social networks. Stakeholders will hitch the available opportunities by these technologies to understand its dynamics which will increase their capacity to better allay the risks which may be imposed. With a clear vision, management will understand that with proper support from expert, stakeholders will understand various social networks tools involved. The research will also be important to other researchers who will do their studies in the