Companies who increase promotion of CSR work online experience improvements in how they are viewed by social media users overtime. It is really valuable for companies to systematically broadcast their CSR efforts online. If it can elicit an emotional and thoughtful response from the users and encourage them to write about a company’s CSR initiatives, it leads to promoting a company’s CSR work and converts people who think about a company “neutrally” to “positively”. It was discussed that (Christina B. Curley & Nadia Abgrab Noormohamed, 2014) social media marketing can impact CSR in numerous ways. Companies can develop a further understanding and confidence in the commitment to the CSR concept by keeping a healthy dialogue with customers, suppliers and investors.
The big brand companies make use of these Social Media tools to greater extent to realize their strong existence and to establish friendly relationship with customers. For bringing value to customer and establishing strong relationship Social Media is utilized by the companies. By using Social Media companies communicate with their customers one-to-one or in group easily. Types of Social Media: 1. Social Network Sites: These are the websites where people create their personal pages and shared their views, ideas and establish relationship with new friends.
Social media is a large contributor to Gladwell’s Stickiness Factor, the routine people have developed today with social media will not disappear and the routine of seeing other people’s lives will always create influence on one another. Because of
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.
In order for you to be able to boost online traffic to your site and increase sales, you need to stay ahead of the competition while providing your customers with the best products and services. EFFECTIVE MARKETING The social networking nature of platforms such as LinkedIn and Twitter generates interest among followers who are more responsive to them than a blatant marketing approach. You can use social media creatively to advertise your products and services without making your customers feel like they are overwhelmed by your marketing campaigns. Advertisements strategically placed within informative posts are an effective way to spread the word about your business. Social media spreads awareness about your business while giving you the chance to constantly remind them about the products and services that you offer.
However, social media won't let that go away easy. When it comes to the date, social media let you know so you don’t have to be stress about it. Also, you can contact your friends from far away, you seem their post for daily, so you know what's up with their life. This makes it easy way to remember important dates of your friends and yourself as well. Farter more, you get to write something to your friends post even though you weren't there with
and why ? Asda’s online recruitment process. Asda also uses social media channels such as LinkedIn recruitment firms such as Remploy, to access the widest range of potential recruits when advertising job vacancies. To provide a fair opportunity for every one without any kind for discrimination. Improves speed and increase efficiency .
To measure the success of your social activity ensure you set clear objectives and realistic goals to aim for as well as understanding why each is being called as a success gauge. It may be reaching a certain number of new followers lead conversions retweets and so on. But you’re hitting these then you will know your social activity is working and if you are not look at where you are focusing your hard work. Maintain approaching yourself by gradually making these objectives harder to achieve and as your social media skills increase so will your business accomplishment. Single easy measure to employ is where we were able to start this conversation that lead to the sale and what the process from there
Moreover, as online purchasing trend is increasing, adoption of effective online marketing strategy is important for businesses as it is the means of reaching millions of customers all over the world. It is noticed that online marketing strategy influences the customer buying behaviour either positively or negatively (Dennis, et al., 2009). This is because customers grab the image of the brand as it is shown to them on the online media. There are some of the characteristics of online customers, which include direct information seekers, bargain hunters, undirected information seekers, directed buyers, and entertainment seekers. It is important for the organisations to consider these characteristics within their marketing strategy so that larger amounts of customers are attracted.
Facebook, Twitter and other social media sites help to target larger community and thus it becomes easy to connect with the audiences more effectively. Combining all the digital marketing activities and developing customer perception, helps the organization to develop the consumer awareness. Developing effective customer perception helps in redefining brand awareness and brand