Technology Acceptance Model Research Paper

ABSTRACT
Due to various technological capabilities,social networking sites (SNSs) gave one chance to build and maintain social relationships globally.Due to its wideknown popularity,and impact on individuals daily life,social networking sites have gained attention of researchers.This paper helps us to identify the factors as well as the causal relationships that affect the behavioral intention to use SNSs. For this reason,research developed an technology acceptance model (TAM) to extend this study.By addition of “Perceived social capital”,which is an key factor in accepting and using SNSs,aims at increasing its explanatory power and predictive ability in this context.Among many other models like incorporating subjective norms (ISN) etc

The technology acceptance model (TAM) is an information systems theory that states how users come to accept and use a technology.The model suggests that when users are presented with a new technology, a number of factors influence their decision about how and when they will use

Perceived ease-of-use (PEOU) – Davis defined this as "the degree to which a person believes that using a particular system would be free from effort" (Davis 1989).
The technology acceptance model (TAM)is possibly the most widely-used framework in the field of IS for measuring technology acceptance, and its high validity has been proven in many previous studies.

The TAM has been continuously studied and it expanded the two major updates being the TAM 2 and the Unified Theory of Acceptance and Use of Technology. A TAM 3 has also been proposed in the context of e-commerce with an addition of the effects of trust and perceived risk on system use .TAM is one of the most influential extensions of Ajzen and Fishbein's theory of reasoned action (TRA) in the literature. Davis’s technology acceptance model (Davis, 1989; Davis, Bagozzi, & Warshaw, 1989) is the most widely applied model of users' acceptance and usage of technology (Venkatesh, 2000).It was developed by Fred Davis and Richard Bagozzi (Davis 1989, Bagozzi, Davis & Warshaw 1992). TAM replaces many of TRA’s attitude measures with the two technology acceptance measures— ease of use,and usefulness. TRA and TAM, both of which have strong behavioural elements,assume that when someone forms an intention to act,that they will be free to act without limitation.