Social Reflectivism And Social Constructivism

Introduction

Entrepreneurship or entrepreneurs exist through the interpretations made by individuals, groups of individuals and different cultures in a society. Story telling can be traced back since the birth of the human beings. Robin Bruce 2017, in her article on the importance of entrepreneurial storytelling quoted the view of Howard Gardner, “Stories are the single most powerful weapon in a leader arsenal”. The most significant story one will ever tell to its stakeholders or investors is one entrepreneurial story. When people invest either in the shape of money or time in a company or in a product, they are investing at least a part in storytelling. Companies are not just snapshot in time, they are positioned with in a narrative. One

Social constructivism is a sociological theory of knowledge, and it also illustrate that entrepreneurship is constructed through the interaction between individuals. The idea of social constructionism can be seen back to nineteenth century reactions to the dominating positivist view of science that was formulated in the wake of the Enlightenment. Social sciences argued that individual and social phenomena cannot be studied only through observable behavior but also through the subjective minds of individuals. There has been long debate going on, concerning the current concept and methodology of entrepreneurship which have been questioned (Davidsson et al., 2001). Most of the conventional research of entrepreneurship is relying on one level of analysis, however, there is a multilevel research as well which connect individual and context. In relation to the general management literature, some people hold the point of view regarding multilevel research as an obvious component of entrepreneurship. The below case is going to focus on the legitimacy building particularly in the initial phase of startup. Though entrepreneurial studies weight the importance of legitimacy building and the research only indicate the claim making process at industrial level, little is known about legitimacy building at the

Culture has been traditionally theorized as a force that constrains rather than enables action. Researcher have studied the relationship between organizational culture and performance, in the field of strategy, but have generally neglected meaning-making aspect of culture having to do with identity formation and legitimacy. Entrepreneurs face the challenges associated with lack of legitimacy and external validation due to uniqueness and novelty of their business. Stories play an important role, to cop-up this problem of legitimacy and validation. Stories that are told by entrepreneurs create possibilities for newly established business in ways that can lead favorable interpretation of wealth creation possibilities of the venture. This enables resources flow to new enterprises. It clearly shows that; the origin of entrepreneurship comes from social interaction between different individuals and it also gives the idea of social constructivism. The basis of social constructionist perspective is clearly on assumption of ontology, epistemology and ideology (Steyaert, (1997) Chell and Pittaway, (1998); chell et al ). Ontology position of social constructionism is that entrepreneurship and entrepreneurs are subjectively and