Social Responsibility In Health Care

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Introduction Rehabilitation companies, both big and small, are starting to examine the importance of sustainability and social responsibility in the healthcare field. Organizations now have a responsibility to meet the needs of their clients, while simultaneously promoting employee satisfaction and maximizing profits. They are expected to develop sustainable and socially responsible practices that will positively impact the environment and the people the company serves. Corporations will not only be measured on economics, they will also be measured by their environmental and social conscientiousness (Pearson, 2012). Prospect Rehab Care (PRC), with the priorities of expansion and improved community service, will need to implement new initiatives…show more content…
The long term goal of the company is to expand, opening more clinics to serve additional communities. With the expected regulatory changes in the healthcare industry, the CEO of PRC, Mr. Daniel Joseph, understands that the company will have to initiate socially responsible programs to help the staff and clients of PRC. According to Thorpe (2013), CEO’s are giving positive feedback regarding social responsibility. It is no longer enough for business to just focus exclusively on profits; companies are now also expected to contribute to the community that they serve, as well as give back to their staff members. With this in mind, within the next four quarters, PRC will introduce a scholarship and continuing education program for its employees and members of the community. In order to be eligible for the program, prospective recipients of this fund will be required to be a member of the PGI and contribute a minimum of 10 hours of volunteering per month. This scholarship program will be marketed through social media, using both Facebook and Twitter in promotion.. The film, “Social Media for Business Marketing( 2014a)”, spoke to the variety of social media tools that can be used to promote business along with the positive outcomes for each tool. Using Twitter and Facebook to advertise the scholarship program will serve to promote the company, recruit staff and…show more content…
Because of regulatory issues in healthcare, what the client needs and what is possible to provide the patient, given their payor source, is often two different things. Let there be no mistake about it, clients receive the care that their insurers believe is reasonable and necessary, and nothing more. This is an ethical dilemma faced by many healthcare professionals. In order to meet the criteria established by various regulatory agencies while staying true to ethical codes, staff should be provided with frequent on sight educational opportunities to assist them in staying current with the various practice models and regulations. As all patient information is now stored electronically, it is readily accessible for staff to misuse the personal information of clients. Employees should not use the company’s computer to access a client’s personal information (Johnson, 2015) and the consequences for doing so need to be made very salient. Information such as a client’s medical conditions, date of birth, and social security number is accessible to most employees. PRC must make the initiative to educate its employees about the dangers and repercussions of unethically viewing and using client’s electronic medical records. Companies should clearly delineate how client information is to be utilized and the consequences
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