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Social Responsibility Of KFC, And Social Issues In South Africa

1376 Words6 Pages

KFC

Kentucky Fried Chicken, or informally known as KFC is an originally American based(Louisville, Kentucky) restaurant that is especially known for their “secret recipe” for fried chicken. KFC was founded by Colonel Harland Sanders over 87 years ago(1930) and now is a franchise that has over 20,500 restaurants in over 125 countries worldwide and millions saying the company 's slogan “It’s finger lickin’ good”. KFC has become a household name and is also the leading franchise of the number of outlets(840 outlets) compared to any other restaurant franchise in South Africa as shown in graph 1.
This popularity of KFC allows it to be a powerful platform for change in society and it becomes a responsibility for them to use their influence to assist socially - and it has fulfilled their responsibility with events like KFC Mini Cricket and ADD HOPE.

KFC Social Responsibility

ADD HOPE
KFC created the ADD HOPE campaign in hope that the whole country can use KFC as a platform to do good and help improve the poverty and death rate in South Africa by doing something as simple as giving up just R2. The way this is carried out is that each KFC outlet has asks each customer whether they would like to add R2 into their order to help feed the struggling children in South Africa. ADD HOPE feeds children from birth to 18 years of age in development centres like SOS Children’s village and African Tikkun.
According to the Poverty Trends Report analysis from 2006-2015, the poverty rate of

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