Socio Cultural Environment Essay

Socio-cultural Environments and Marketing Implications

Keegan and Green (2015, p.126) define culture as “ways of living, built up by a group of human beings, that are transmitted from one generation to another”.

From that definition, we can name some characteristics of culture. Firstly, it can be learned by individuals, organizations and society at large. We are not born mastering our own culture but we are raised in a cultural environment to be a part of it. We can also learn and adapt to other cultures if we are willing to. Secondly, culture can be shared and transferred. Through learning and adapting, one culture can be affected by another. As there are both similarities and dissimilarities between cultures, people may decide whether to

It can be seen that the gender equality is quite difficult to be achievable in every nation. Therefore, the role of a gender can partly define the cultural value. For instance, in Masculine countries like Japan and Germany, the statue in the society is considered to be more important than the personal life so that everyone must work hard to gain a good position. Meanwhile, in Feminine countries like Finland and the Netherlands, people enjoy being surrounded with nature. They do not rush to get a living and have a balance between working and

For example, when doing business with an Arab partner, the American businessman must terminate his SRC assumptions of well-policed business ethics to develop the kinds of interpersonal relationship that support the business (Lee, 1966, p.113). This is an undeniable fact as from the above study, we can find that Middle East countries are symbolic for high context cultures that exceptionally approve relationship rather than just simply partnership. Moreover, rushing into a business is regarded as disrespectful, which makes them feel untrustworthy to do business