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Sociological Analysis Of Lululemon

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How this idea relates to the article is best demonstrated by Surowiecki’s Lululemon example. In the article, the brand Lululemon is initially a successful yoga clothing line; however, soon consumers start finding the clothing to be defective and begin compiling their complaints. The unionized complaints reach out to the founder for explanation regarding these defective articles. The founder, instead of admitting fault to providing subpar products, blames the consumer for the defects by claiming they are too overweight for the Lululemon products. The sociological term most closely related to this scenario is social imagination. Social imagination illustrates the awareness of the individual’s relationship with experiences and how it relates to

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