Sociological Interactionism In The Merchants Of Cool

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The Merchants of Cool is a film that shows the life of millennials from a sociological perspective. The film took a sociological approach by filming what is happening in the everyday lives of the youngsters as the future approaches them. The main concepts of sociology is to study human society and social behavior which are viewed in this film at different situations in different outlooks. This paper will analyze the following sociological themes (culture, socialization, social groups, social institution, and social interaction) based on what was portrayed in the film. This film uses micro- and macrosociology examine schools, malls, and explore the "next big thing" that will catch the attention of their target on determining how society works from a range of topics at different levels of analysis. Based on the film, the Merchants of Cool, it can be seen that the millennial cultural practices are different from how cultural practices were practiced in the past. This can be understood from examining…show more content…
This applies in a case where individuals, organizations, or nations meet or interact in one way or another as a process to develop a symbol of their interaction. In the Merchant of Cool, the youths are seen hanging out and interacting in different occasions and places. The primary ways which youths socially interact include; games, parties, celebrations, academic institutions and working places. In this case, the symbolic interaction theory is relevant for this film when trying to understand how youth socialize. The teens form a group and diverse social structure that can only be characterized into what they do, what they eat, what the wear, what they have and what they watch. From this film you learn that almost seventy-five percent of adolescences have similar views about different things that going on with

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