Sociological Theory In Dilthey's Les Generations Sociales
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Theory first saw its development as a mere sociological theory that intended to better explain social patterns, such as values and ideals, as well as its development over time. Due to the lack of explanatory contextualization in previous research, this section is dedicated to deepen the reader’s understanding over the theory and how it evolved over time. Further research may be drawn from this point onwards, to why the theory is still today more of an explanatory nature, rather than exploratory.
The formulation of a possible generational gap was firstly mentioned by Mentré (1920), in his book Les Generations Sociales. The author tries to understand the social and intellectual differences that structure society into patterns over a certain…show more content… Abandoning the linear concept of time, Dilthey draw on generations through their experience of similar intellectual, political, social and economical influences. Pinder (1926R: 21) moves forward with this concept and entails generations together in the same period of time:
Everyone lives with people of the same and of different ages, with a variety of possibilities of experience facing them all alike. But for each the ‘same time’ is a different time – that is, it represents a different ‘period of his self’, which he can only share with people of his own age.
To this phenomenon, Pinder called entelechy, as a source of individuality that can be grouped in generations. As stated by Mannheim (1952), this concept intertwines with Alois Riegl’s art motive (Kunstwollen), or the splitting of time through the unity of artistic styles that later on define the Volksgeist (‘Spirit of a…show more content… William Strauss and Neil Howe published an article called The Cycle of Generations (1991), which intended to give a better understanding over history through the use of a Generational Diagonal. The authors believed that, for every great period of American crisis (four in their total), there was a direct interaction, which provoked a Generational Constellation, characterized by one’s age at the time of the events. Namely, the authors point out World War I, World War II, Vietnam War and The Great Depression. Therefore, this study leads to a sociological development of generational patterns defined by the authors as G.I. Generation, Silent Generation, Boom Generation, 13th Generation and Millennial Generation. Thus, began the elaboration of a generational categorization researchers are familiar with nowadays and which is the practical tool used in asserting marketing