Semiotics Definition

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Richards and Schmidt (2010: 521) define semiotics as the study of signs. In other words, the analysis of semiotic systems using signs or signals for the purpose of communication. Semiotics is the science that tries to answer the following important question: what does Y mean? The Y might be anything from a certain lexical item or gesture, to a film or musical composition. If one represents the meanings that Y encodes with Z. In this case, the main job of semiotics is to illustrate the relation between Z and Y and make them clear to people (Danesi, 2004: 3). For example, the "red" colour has different meanings which have different interpretations as follows: …show more content…

Royce (1999: 37) refers to Noth (1990) classification of the main figures who made the major contributions in the field of semiotics which include Saussure (semiology and linguistics), Jacobson (poetics and linguistics), Hjelmslev (theory of glossematics), Peirce (philosophy, classification of signs), and Morris (the scope of semiotic theory). The main two major figures that contributed to the development of semiotics are Charles Sanders Peirce (1839-1914) from the American school, and Ferdinand de Saussure (1857-1913) from the European school. The American and European schools will be presented as …show more content…

In the words of Peirce, people think through the signs, which enable them to communicate with each other and give meaning to anything that exist in their environment. The basic principle of Peirce's theory is that everything can be a sign, as long as it has the ability to represent something according to the individual's interpretation and thought. Peirce's ideology of sign encompasses everything whether it is created by human or not as long as it can be grasped and acknowledged by their minds (Yakin and Totu, 2014:

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