Four soap operas were selected from different countries (U.S., U.K., Korea, and Hong Kong) during 1st to 5th February 2016. The four soap operas were “The Bold and the Beautiful” in U.S., “EastEnders” in U.K., “My Homes Honey Jar” in Korea, and “Come Home Love” in Hong Kong. The soap operas were chosen according to its popularity (i.e. the amount of awards of the most popular drama or the watching rate). Since the study mainly focuses on the gender role in family, the non-family related dramas would be eliminated (e.g.
Chapter 5: Do soap operas break boundaries? Soap operas have dominated television screens for over fifty years, and are now integral to British culture. People prefer to gossip about soap opera characters and storylines, more than they do about those they know in real life (Brooks, 1994). Though soap operas are not often considered a contributing factor of a change in society, there is evidence that suggests that this genre has been successful in educating the masses - with their combination of drama and societal commentary - they have been able to capture people’s attention, and bring an entirely new perspective to a large audience. Through the years, this genre has touched on many taboos, stigmatized and otherwise unspoken about topics, bringing them to the attention of individuals who might otherwise be ignorant to them and the way in which others live their lives.
Typically, when you see an opera portrayed as a child in cartoons, is consisted of an overweight woman in a Viking helmets shattering glass with her voice. Culture seems to make fun of opera often, which, I suppose would influence any child’s opinion. This particular opera has changed my old, uneducated and ignited an interest in watching future operas. I think what surprised me most about this
Mass media is a combination of technological advances with the intended purpose of communicating to vast audiences. The influence of mass media is everywhere covering society’s everyday life. However one effect that can be attributed to media is how it affects our ways of perception and thinking (McLuhan, 1964; McQuail, 2010). George Gerbner (1976) states that modern mass media’s capability can form new ways to rapidly, constantly and pervasively unify thoughts and actions. Mediums of mass media covers a wide variety like newspapers, television, books, films, fashion trends even politics.
It can also affect youth’s thinking, attire, attitude and so on but before discussing about the influences on youth we need to know the three basic functions of mass media; providing information, education and entertainment (Mughal, 2014). Influences either can be positive or negative. We are exposed to the advertising that which has made billions of dollars to the media they sell. The things that we buy are told to buy by the media. We will make our own decision based on what we exposed on television, radio, newspaper, magazines or internet after seeing thousands of advertising (Mughal, 2014).
48323594 – HMPYC80 – 657174 Title: Soap operas as a platform for disseminating health information regarding antiretroviral treatment (ART) – the use of ‘reel’ versus ‘real’ role models: a case study of the South African TV soap Opera, Isidingo Author: 48323594 Research Article Soap operas as a platform for disseminating health information regarding antiretroviral treatment (ART) – the use of ‘reel’ versus ‘real’ role models: a case study of the South African TV soap Opera, Isidingo By 48323594 Abstract This study explored the extent to which a commercially driven prosocial soap opera can provide a platform for public health messaging, in the context of the HIV and AIDS epidemic in South Africa, for antiretroviral treatment (ART) and for encouraging
The dismissal of the worth of the genre by many commentators, including some feminists critical of gender stereotyping, is open to the charge of cultural elitism. Some feminist theorists have argued that soap operas spring from a feminine aesthetic, in contrast to most prime-time television. Women are stereotyped in family drama but the image of the modern women has changed. From being a meek, docile, subservient housewife, she has grown and evolved into a strong individual. She not excels in her profession but is also an able homemaker.
Mass media affect our daily life more than any other cultural institution. They are our main sources of news and entertainment. The mass media can affect our purchase decision, voting behavior, academic achievement and so on. (Cengage Learning 2013), Because of this all encompassing impact of mass media, politicians, businessmen and government agencies depend on media to influence people. During election time, we witness politicians spending millions of rupees for political campaign through mass media.
Reality is depicted in dramas via dramatic way that grasps interest of people so much that they feel those acts and are completely indulged in those performances. From the time of television invention various controversies have been raised and many of its outcomes have greatly impacted its viewers. Further its effects cause huge exposure of content of television owe to its influencing power. From decades there have been continuous gossips on impact and influence of broadcasting of television on viewers. It has been mentioned by Wimmer, 1993 that concern on the impact of messages mediated through television dramas is evident to back 1920s, when it was argued by various critics that children get badly influenced and affected by motion pictures.
The Role and Influence of Mass Media in the Changing World Mass media is an important subject in information dissemination to the different institutions. It is often known to the public as the watchdog of the society and some also considered it as the scapegoat of the problems in the society. We live in an industrial age wherein technologies create certain connections to people across the world. Through the devices such as television, radio, and the computer, information age was made possible. It is everywhere in our changing world towards industrialization and there are more issues added regarding its influence to the society and to the individuals within the society.