Soft Drinks Case Study

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INTRODUCTION Soft drinks are the most widely used beverages in the world, due to low cost and easy availability. Soft drinks are non-alcoholic drinks therefore are widely available in fast food joints, movie theaters, theme parks, etc. in most convenient ways to carry (cans, small pet bottles). Soft drinks are marketed so well that they are easily available and are priced competitively when compared to other beverages such as tea, coffee and fresh juices. Soft drinks such as Pepsi and Coca Cola are available in a variety of denomination and packaging such as plastic PET bottles, tin cans, glass bottles and this makes the production, transportation and storage of these types of beverages very easy and cost effective for the companies and retailers. Carbonated drinks consist of caffeine that helps stimulate the central nervous system. Manufacturers highlight that the carbonated drinks helps in breaking down the fatty acids present in the liver. These drinks also help with the gastrointestinal tract as it eases stomachache and nausea [Dr. Robert Petros, 2015]. Most soft drinks contain carbonated water, sugar, caffeine (added as a stimulant) and natural/ artificial flavors. Variations in soft drinks generally advertise either flavor differences, or the absence of one or more of the three main ingredients. The sweetener may be sugar, high-fructose corn syrup, fruit juice, sugar substitutes (in the case of diet drinks) or some combination of these. Sugar has been largely

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