Dealer survey or retailer survey is one of the most accurate methods to known about the market share of a company and it is especially true for soft drinks companies. Soft drink market is typically characterized by changes in the stock position every day.
In order to have a good knowledge about the market and the route it was important for me to move along with the Pepsi vehicle. This helped me to know about
Number of dealers in the choker market
Location of the dealers
Type of dealers
Market share
Learning in the classrooms and learning practically are two different things. So for the first 10 days I moved along with the Pepsi vehicle interacting with the retailers and trying to build up a rapport with them. From this I also came
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Eatery which includes restaurants, fast food joints etc.
Number of total outlets
Total number of outlets: 220
Outlet type Outlet numbers
CONVININCE 70 GROCERY 65 EATERY 85
The market shares of Pepsi and Coca cola of Hosur Road, Bommanahalli, parappana agrhara and Electronic city are being determined in the subsequent pages of every outlet.
FINDINGS FOR DISTRIBUTION CHANNEL
Company must avail new route vehicle to cater properly to the retailers. Company must explore the interior areas and try to make new outlets over there.
Company must regularly monitor on the distributors.
Supply of the products should be properly maintained in order of not loosing the customer.
Company must provide a gift or bonus to the salesman and distributors.
Company must distribute a gift and schemes through a proper
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Only then it will have positive impact on sales.
A good understanding of the market was accomplished as around 200 outlets were spoken to and that group consisted of a variety of people and customers. This even helped in the polishing of communication skills, a must-have to survive and make it big in the present world. It even gave a good understanding of behavior of channel people and customers when placed in different situations. It was a good opportunity to work on the skill of patience, as a large number of outlets were to be dealt with. It helped in developing the kind of relations one needs to uphold in the corporate world and it helped in building up the right attitude.
As all the points in the above mentioned paragraph, are the must-have skills for anyone inthe field of Marketing and Sales, the training period was a good experience and a good stepping stone into the real business world.
As a future line of research, the Marketing and Sales could offer projects like’
Analysis Impact of advertisements on the Sales of a particular
- working with working staff to set up strategies, models and frameworks. - Setting client administration measures & assuring that the current standards satisfy the customers & helps retaining them. • Coordinating with the workers themselves can help effectively in setting appropriate models for the procedures & systems because they are the ones who interact directly with raw materials and producing the products, so they would know better if anything in manufacturing needs improvement or so. • It is important to satisfy the current customers in different possible ways in order to retain them which eventually leads in attracting more customers as well.
Marketing Simulation Managing Segments and Customers A Reflective Essay Debanjan Mal As the newly appointed CEO of Minnesota Micromotors, I was responsible for designing and executing the company’s marketing strategy. This was my opportunity to integrate and apply the mantra of marketing that I have learnt during my course: “Create, communicate and deliver value to a target market at a profit”. Before I started the simulation, I needed to understand the big picture and try to figure out the following in order to come up with my marketing strategy and execute it during the simulation: • Understand the overall market and the competitive landscape where Minnesota Micromotors has to operate. • Understand my company’s marketing
Her experienced taught her to cope with certain challenging situations and able to utilize her critical thinking skills when solving any problems that may arise. Due to the standard of an organization, ability to think critically, efficient communication and
Being an active listener allows the salesperson to know their customer’s point of view, and attend to the needs and wants of their customer. The third part of the book consists of twelve principles to win people to your way of thinking. A principle in particular that I intend to apply more often in life and in the workplace is being sympathetic with other person’s ideas and desires. Too often I ignore or disregard others opinions or ideas, when I should encourage them and see things from their point of view. According to Carnegie, to be successful in life and in my career, I need to show more respect for others
The article “The Science of Shopping” written by New Yorker staff writer Malcom Gladwell, is based on retail anthropologist and urban geographer Paco Underhill. Underhill studies the shopping characteristics through frequently watched surveillance tapes to help store managers improve the setup of their goods and services. Through those footages he evaluated his observations and the statistics to help define his theories with the purpose to make sellers conform to the desires of the shoppers. Underhill, an insightful and revolutionary man, provides a view of science to displaying merchandise and creates a positive experience for both the buyer and seller. I agree that Underhill’s scientific theories; the Invariant Right, Decompression
Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.
All department managers are required to attend bi-weekly training sessions so that they are equipped to then train the staff in their department on new policies, quality control, and work requirements. The new training models have been designed to increase knowledge as well as job satisfaction. We want our current employees as well as all new hires to stay with our company and receive on the job training to enhance their skill as well as add skilled workers to our workforce. Our Sales and Marketing Department will be working hand and hand with our Human Resources Department. Our evolved sales plan includes the hiring of seven additional employees rounding out the total number of Sales and Marketing employees to nineteen.
TRAINING: DEVELOPMENT: Training is the acquisition of knowledge, skills and competencies as a result of teaching. Training is a program organized by the organization to develop knowledge and skills in the employees as per the requirement of the job. Development teaches how to become more productive and effective at work and at the company. Since Tesco aims to expand and diversify, that required the business to select the right people, in the right place, because customers’ needs and wants are different and the culture of each area varies. Tesco need to have flexible employee who are able to adapt the change in order to satisfy the customer.
Topic Page No. 1. Introduction 3 2. Domino’s Market In India 4 3.
This module and coursework requirements were directed to present some crucial and effective experience for me. During the entire course, I had learnt a number of different learning, which can be proved quite helpful for me to build a successful and attractive career ahead. I can present the significance of the coursework activities done in terms of my learning from this subject. The reflection of the coursework learning can be presented as below: Problems faced during the research work: Although I have been able to finish my coursework requirements within the time frame.
In the world, people have many hobbies and interests, being a car enthusiast is one of them. There are many stereotypes and misconceptions against car enthusiasts due to the lack of knowledge non-car enthusiasts have. Being a car enthusiast is not only admiring cars, but also having an interest to do what you want to with your car, such as driving. Whether you want to drag race, race on the track or go off roading, a true car enthusiast sees the beauty in cars whereas other people would just see a normal car. Car enthusiasts find the beauty in cheaper cars where they could mod their car to their desire.
Coca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’
In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).
The value chain analysis indicates the firms that strive to create superior products or services through focused differentiation strategy. To ensure the activities are tailor to the strategy Value Chain is used. How each activity generates value and linked to the strategy in UFS? Table 4: Value Chain Analysis Primary Activities
It is important to study something in school that you enjoy but that is also useful in the real world. I have always been asked, “what's your major?”. I would answer art history and always got a response like, “what are you going to do with that?”. Most parents and students don’t feel that there is a good foundation from learning Art History. It is often heard from high school and college students (influenced by their parents) that to succeed you must major in science, technology, engineering, or business.